Chanufah can be liberally translated as the prohibition against undeserved flattering. It includes giving undue compliments and praising transgressors. The prohibition also includes endorsing

someone’s inappropriate lifestyle. To flatter anyone with undue praise is, likewise, forbidden. According to many authorities, one who commits chanufah is in violation of a mitzvah of the Torah.

After elaborating on the severity of the practice of chanufah, the Orchos Tzadikim then states when it is proper to give chanufah:

It is a great mitzvah to flatter one’s students and colleagues so that they will learn from him and receive his reproofs to perform mitzvos. Similarly, whenever one knows that by flattering someone that person will be drawn under his influence to fulfill mitzvos … it is a great mitzvah to flatter him in order to bring out the precious from the mundane.

Please click here to continue reading Chapter XIV: Chanufah and Outreach.

Please click here to purchase a copy of the Laws of Outreach.


Please refer to the archives below for the previously published chapters of the Laws of Outreach:

Preface to The Laws of Outreach

Chapter I: The Mitzvos of Kiruv

Chapter II: Kiruv as a Rescue Mission

Chapter III: Categories of Transgressors and Our Obligations Toward Them

Chapter IV:  Contemporary Non-Observant Jews

Chapter V: Halachic Applications of Tinokos Shenishbu in our Time

Chapter VI: Lifnei Iver

Chapter VII: Invitations for Shabbos

Chapter VIII: Kiruv Through Food

Chapter IX: Marriage

Chapter X: Teaching Torah

Chapter XI: Male – Female Interactions

Chapter XII: Loving and Hating All in One

Chapter XIII: Tochachah – Giving Rebuke


_______________________________ is honored to present free to the Olami Community and beyond, Rabbi Avraham Edelstein’s new landmark sefer, The Laws of Outreach. We are featuring the sefer to the readership of in downloadable installments. We are greatly appreciative that Rabbi Edelstein has kindly offered to share this important publication, including extensive Hebrew footnotes, with rabbis, educators and mekarvim worldwide. Please click here to purchase a copy of the Laws of Outreach.

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