Eli shared a useful tip: When uploading a video to LinkedIn, make sure your first frame isn’t black. Or better yet, create a thumbnail that’s attractive and will tell me what to expect and convince me to hit that play button.

On Vimeo, where I upload most of my video work, I get to choose a thumbnail, either by selecting a frame straight out of the video, or by uploading an image.

In a series of videos I did for Links for their 10th annual Shabbaton, the videos consisted of a simple logo animation in the beginning, a talking head, then closing on a simple graphic.

Having a meaningful thumbnail is essential. Instead of having a screenshot of the speaker, I created custom thumbnails in Photoshop that included the logo, the speaker and some text.

I implemented similar solutions for other videos as needed.

When looking at my portfolio as a whole, it is much more attractive then it would’ve been, if not for the extra work.

Take the time to perfect your online appearance. It’ll be worth it.


Learn more about Avraham Kohn at www.filmdust.tv


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