I don’t know about you, but until recently, I wasn’t exactly looking forward to Elul and the Yamim Noraim. Let's admit it; considering our shortcomings and tallying up everything we have done wrong for the past 12 months is not exactly fun. I have a feeling I am not alone in this (and certainly many of the people you are trying to mekarev might share this
Every encounter with a kiruv organization director ends with a discussion of "resources". You want to make waves and turn your organization into a happening place. There are so many areas of need, so many plans, and so many dreams. But what about resources? The answer to doing more and better in 2014 (and for years after)
Remember Avraham Fried’s “No Jew Will be Left Behind?” If you run a kiruv organization this is probably your motto in your quest to reach every single Jewish neshama in town. That’s the way it should be. And you will have a much greater chance of making it happen if you concentrate your efforts on different constituencies, developing them one at a time.
In his letters, the Lubavitcher Rebbe advised his emissaries that the dissemination of Torah has to be approached like a business. And no serious business starts off without a business plan. Wait! Don’t browse away! I know what you are thinking. “Business plan? You mean like that 350-page
