In the first part of this post, we explored how if you are looking for new donors, a rented (or borrowed) mailing list might be a goldmine. We also discussed concepts such as: Compiled vs. Response Lists and how to evaluate if a list is right for your organization. When it comes to paying for a list, expect to pay in full up front
Looking for new donors? A rented (or borrowed) mailing list might be a goldmine. Then again, it might be an expensive dead end. Let's look a bit closer at what how the list rental business works, and how to choose a winner. Response lists are proprietary “house” lists, an
