All charities rely on pushing our buttons so that we feel compelled to make donations, and the most effective way to do this is by telling stories. Stories are easier to remember than cold, hard statistics, and have the power to trigger very strong emotions in us all. (Read More)

On motzaei Sukkos, the forecast in the Greater NYC area was grim. Tornado watch. Heavy winds. Punishing rains. Compounding the problem was that I was planning to dismantle my wood panel sukkah and needed to do so (Read More)

Google is committed to ensuring a flawless experience for all its users by providing the most relevant results as quickly as possible. It took local searches to the next level by proving different types of search results apart from the organic results. If you want to increase (Read More)

Six years ago I wrote the first Hebrew volume of Umekareiv Biyamin (ומקרב בימין), an in-depth analysis of the most commonly asked questions posed to kiruv rabbanim. Some issues discussed in the sefer include inviting Shabbos guests driving to the meal, counting non- (Read More)