On motzaei Shabbos, I took the “long” route home from maariv. It’s about two minutes longer than if I had used the shortcut. But because of heavy rain that fell just minutes before, the shortcut was muddy and treacherous. So, I decided to take the “long” way home to save myself the possibility of slipping... Read more » (Read More)

Hashgachah Pratis, or Divine Providence, is one of those principles that people tend to either believe in entirely or not at all. Some feel that every single little episode in life has meaning because G-d ordained it, while others claim that there is no such thing as Providence, and therefore everything is random. Judaism affirms... Read more » (Read More)

We all know how powerful of a communication and management tool WhatsApp is for people around the globe – and in particular our Jewish world. In fact, if there is one social media platform that is used by all segments of our Jewish community it is…WhatsApp. To that end, it’s worth noting that there is... Read more » (Read More)

A GOOD SUPER HERO All good stories need to revolve around a rebbe, a hero, a figure who everyone can relate to. This quickly helps people be drawn to your speech and your cause. To tell a compelling content marketing story, your potential donor or person that your organization serves must be the hero. And... Read more » (Read More)