The COVID-19 pandemic has brought a major change for businesses all over the world, but nonprofit organizations have also been impacted. While many small business owners had to find ways to survive, nonprofit owners also struggled to adapt to the new world.
Though it may seem that the pandemic is about to end, the reality is that it will probably take time before things return to normal. This is why nonprofits still need to find ways to thrive during COVID – and here’s a rundown of the best of them.
#1 Social Media Campaigns
Social media campaigning has always been an effective way to get the word out about your nonprofit, but in the times of COVID, it has become an even more powerful tool. Your current social media audience can help you find new donors and sponsors or even simply get more followers. Moreover, you can even collaborate with influencers to promote your organization and encourage more people to join your cause.
#2 Livestream Frequently
In addition to using social media for launching campaigns, you can also use it to live stream. Doing so can significantly increase engagement on your social media profiles and might even attract more followers. Use storytelling during these live streams to enhance the connection with your audience. For example, ask members of your nonprofit to go on a live stream and share their stories or live stream activities your nonprofit is performing.
#3 Modernize Your Workspace
COVID is forcing organizations to adapt to new ways, but this is also a sign for you to modernize your workspace. Working in a comfortable environment with access to useful tech can be a huge change for your team which can result in more productivity. If the pandemic has forced you and your team to work from home, ensure that each team member has access to appropriate tech and can fully participate in everything you organize.
#4 Implement Preventive Measures
Speaking of work from home, if you do decide to stay in the office instead, it’s essential that you implement preventive measures. Florence Beaumont, an expert from the writing services reviews site Writing Judge, puts it this way, “You need to follow the laws or you could easily be shut down. Besides, it’s to your own benefit. Implementing necessary measures will reduce the risk of anyone getting sick.”
#5 Email Newsletters Regularly
Much like social media marketing, email marketing can be a great way to stay in touch with your donors and sponsors. This is why you should email newsletters regularly to your audience and deliver all of the latest news on your nonprofit right to them. Moreover, you can use email marketing to help raise money or launch online campaigns. It’s a great way to stay connected with your audience and ask them for their help when the right time comes.
#6 Keep a Blog Consistently
Likewise, it’s a good idea to maintain a blog. With consistent posting, you can continue to educate your audience on everything related to your cause and update them with the latest news. Make sure to add social sharing options on your blog. This will allow your readers to spread the word even more by sharing your content on social media. You can also offer an option to subscribe to your blog to let your readers get notifications when you post.
#7 Empower Your Team
One of the most important things to remember about having a nonprofit during challenging times is that your main resource is people. It’s not how much funding you get or how many material resources you have but the people you work with who make fighting for your cause possible. This is why it’s so important to empower your team during COVID. Delegate responsibility and let them have more agency so they can further help your nonprofit thrive during such difficult times.
#8 Seek Professional Advice
It’s one thing to have a plan and know what you’re doing, but it’s a completely different thing to get an outside perspective on things and how they should be done. Bert Bridges, an expert from the custom writing reviews site Best Writers Online, explains it this way, “Seeking professional advice doesn’t mean you are lost. In fact, it means you realize you could be doing even better than you are right now. That’s why I always advise nonprofit owners to seek out experts in their field and ask them for advice during critical periods.”
#9 Organize Web-Based Events
COVID has forced both businesses and nonprofits to transition from in-person to digital venues. And that’s exactly why you should start organizing web-based events. Instead of hoping to host something in person, think about the ways you can feature an event online. Webinars, conferences, live streams, etc. – all of these will be perfect for staying connected with your current donors and attracting new supporters.
#10 Start Crowdfunding Online
Last but not least, you can start crowdfunding online on platforms such as Kickstarter, GoFundMe, or Indiegogo. No matter how big or small your nonprofit is, collecting small amounts of money can actually turn out to be easier than finding big sponsors for your organization. With the power of social media and email, it will be easy to spread the word about your crowdfunding campaign.
To sum up, nonprofits can definitely survive the COVID-19 pandemic by creating and implementing a strategy to thrive. Nonprofit owners should be ready to adapt and be flexible by being open to new ideas. At the same time, you can still use old tactics to help you stay afloat. Use the tips in this article to guide you and create a plan for your nonprofit to follow.
Nancy P. Howard is a journalist based in London specializing in blogging, SEO and marketing.