Once, I have come across a very controversial statement that Social Media Management is dead. Though lots of people agree with it, thinking that social media lose their importance in the company’s promotion, I tend to disagree. Mostly because social networks have become more than crucial and significant in our lives. Facebook,
Learning a language is a large undertaking, no matter who you are. Many students feel like taking a class is enough, but in fact you really need to live the language in order to learn it. These days, you can actually use social media as a tool to immerse yourself in any language. If you're teaching your students Hebrew, it's a great
Most businesses and nonprofits maintain a presence on social media these days. While websites were initially used by big conglomerates, nowadays even small, local, and independent businesses have a
Every Jewish nonprofit and institution constantly looks for new ways to connect with their congregants, students and donors. And, in our busy world that we live in, doing so can at times be quite the challenge. It goes without saying that in an effort to constantly reach one’s constituency — rabbis, educators and
Fundraising is not what it used to be few decades ago. While years ago fundraising campaigns were dependant on how many people you personally contacted, now it’s a matter of how well your online marketing campaigns perform. We live in a social media era where most people spend their time engaged
Instagram is not just a social network, but also a tool that can be used to construct an image of your organization. More than 80% of the largest companies use Instagram to promote their products. But what about nonprofit
Just because your organization may be a nonprofit doesn't mean it can't take advantage of the same strategies for-profit organizations use every day to grow their businesses quickly and predictably. In today's digital world, there are numerous opportunities to generate awareness for your cause, secure
How can a nonprofit promote its mission and activities to increase public awareness? Actually, there are dozens of ways, but now I’m going to focus on the instruments brought to us by the rapidly growing technology of live broadcasting by the company Periscope.
We live in a very public world. This is in large part thanks to the proliferation of blogs and media outlets as well as our own ability to share news, personal thoughts and updates instantly whenever our heart desires. While much of this information is of the same basic variety as news that was commonplace in the days of Web 1.0 or earlier, many of the
Non-profit initiatives have greatly increased over the past half-century. What caused this increase is perhaps a greater sense of social responsibility as well as greater transparency as to who does what and why among people. Consumers have arguably become smarter, more selective, and