For millions of people worldwide, the act of taking selfies has become an integral part of the social media experience. Selfies are internationally pervasive and evoke strong reactions from those who encounter them. In a hysterical clip about selfies, comedian Sebastian Maniscalco hits hard on selfie takers. In his words, the act of taking a selfie should
Once, I have come across a very controversial statement that Social Media Management is dead. Though lots of people agree with it, thinking that social media lose their importance in the company’s promotion, I tend to disagree. Mostly because social networks have become more than crucial and significant in our lives. Facebook,
Nonprofit organizations differ radically from any business entity due to their very core. If business organizations are aimed at making money, nonprofit entities have a noble purpose of helping others. That’s why running a nonprofit organization is a totally different case that demands paying much more attention to details to be
Are you one of those people who feel that without a proper logo, you don't have a real nonprofit? In a sense, this attitude is true, but it is not the logo that makes a nonprofit or a business. Rather, it is the unique brand of who you are and what you and your nonprofit offer. You are not a real nonprofit unless you know what makes you different than every other competing brand out there. It is your internal brand that defines you; only once you
While everyone talks about how Snapchat's "Stories" concept is appearing on more and more social media platforms (see here), every good marketer knows that email marketing is still "king" when it comes to motivating people to connect with you as a donor or attend your event. To that end, we have recently
Most businesses and nonprofits maintain a presence on social media these days. While websites were initially used by big conglomerates, nowadays even small, local, and independent businesses have a
Fundraising is not what it used to be few decades ago. While years ago fundraising campaigns were dependant on how many people you personally contacted, now it’s a matter of how well your online marketing campaigns perform. We live in a social media era where most people spend their time engaged
The phenomenon is well known: when you buy a new car, that same model car is suddenly at the forefront of your awareness. If that same car model happens to come into your peripheral vision, presto! You notice it. This experience has frequently happened to me, but recently manifested itself in a slightly more
A nonprofit is a business! Every nonprofit needs to run like a business in order to be successful. A nonprofit organization is just the flip of a for-profit business. Whereas a for-profit engages in a set of activities in order to make money, a nonprofit organization takes
Any synagogue board president or board member I have spoken to almost always has an interesting anecdote, sometimes humorous, to share with me about their board. The challenge of finding the best lay-leaders from your synagogue membership to serve on your board can be challenging. Most synagogue by-laws dictate terms for board members to serve. This generally results in at least some annual movement in
