The COVID-19 pandemic shook us all. Even the biggest businesses in the most stable industries felt this blow. But, nonprofit organizations were seriously affected by the changes imposed on them. In fact, 97% of nonprofits said that they need to innovate in response to the coronavirus pandemic and the pandemic-forced digital switch.
Luckily, there are online tools that nonprofits can use to help them thrive and get out of this crisis even stronger. Below, we’ve made a list of the best tools you can start using today.
1. Canva: Visual Presentation
Nonprofits rely on the attention of individuals or organizations who want to support their work and the cause they’re fighting for. But, the pandemic seriously limited nonprofits in terms of public appearances and the traditional forms of getting noticed.
So, the online presence is crucial for them now.
And, in the online world, visual presentation is everything. You can use Canva, a free graphic design tool, to create:
- social media posts
- blog visuals
- email visuals
- short videos
- invitations to webinars or events
It’s simple to use and comes with ready-to-use templates.
2. Buffer: Social Media Management
With almost half the planet actively using social media, nonprofits have to strengthen their presence on these platforms as well. And, Buffer is a tool that comes in a free version and is designed to help you manage your social media accounts easily.
With Buffer, nonprofits can measure the performance of their posts to see what works best with their audience. Also, they can plan campaigns in advance and schedule social media posts. Finally, they can use it to track the growth of reach, engagement, and following.
3. Trello: Internal Organization
It can be hard to organize your team and your volunteers, when you can’t all gather around on meetings or when many of them switched to remote work. This means that all the task delegation, planning, and organizing needs to be done online.
Trello is a brilliant tool for internal organization within your nonprofit. It allows you to organize projects and tasks using boards, cards, and lists. Then you can keep track of the progress, workflow, deadlines, and overall team success.
4. Google Analytics: Analytics
You need to know where your traffic is coming from, what keeps your followers engaged, and what type of content works best for them.
Google Analytics is a tool that can handle all of this and more. You’ll be able to learn about your website, campaigns, blog, visuals, and everything you’re doing to reach the right people.
5. Classy: Online Fundraising
Now that most of your fundraising is done online due to the pandemic, you need a fundraising tool to support the type of activities you want to engage your supporters in. Classy is a tool that will enable you to raise money for your cause easily and conveniently.
Classy allows you to create fundraising activities such as:
- peer to peer
- virtual events
- website donations
You can integrate this tool with your nonprofit’s website and keep the fundraising internal.
6. Sender: Email Marketing
You need to keep your network strong and stable, even in difficult times caused by the global pandemic. Email marketing is one of the best tools for maintaining strong relationships with your donors, followers, volunteers, and other supporters.
Sender is an easy-to-use email marketing tool. Here’s what you can do with it:
- create a stunning newsletter using their templates
- track who opened the email and when
- personalize emails
- add video, images, or text as desired
- build profiles
All you need to do is develop an idea for an email copy, and Sender will take care of the rest. This writing assignment may be difficult for you, so we suggest you hire writing professionals to help. Look for a writing service that allows you to buy essays online, and you’ll find all kinds of writing help you may need.
7. Animaker: Video Content
Video is currently the strongest and most popular content type. Marketers and businesses love it, so you need to be using it for your nonprofit.
Animaker is a tool that even beginners with no experience could use to create animation and live-action videos. You can use this tool to present your nonprofit’s goals, events, mission, or accomplishments.
It’s perfect for creating videos for social media or your website.
Nonprofits are facing many difficulties since the COVID-19 pandemic changed the way they communicate and connect with their supporters. Luckily, the tools we’ve shared above can help them thrive even under these new circumstances.
If you’re a nonprofit struggling to continue functioning successfully, try out our selected tools.
Jessica Fender is a professional writer and educational blogger at Lordsofpaper. Jessica enjoys sharing her ideas to make writing and learning fun.