I originally planned for my second article on “How to Write” to be on, well…how to write, but I feel that I need to dedicate another preliminary article to one of the most important things you can do before you start officially writing: Prepare.
In his letters, the Lubavitcher Rebbe advised his emissaries that the dissemination of Torah has to be approached like a business. And no serious business starts off without a business plan. Wait! Don’t browse away! I know what you are thinking. “Business plan? You mean like that 350-page
