TikTok, is a lip synching app beloved by teens and college students. It has become incredibly popular for its simplicity in allowing users the ability to easily create and upload their own videos where they lip-synch, sing, dance, or just talk.

In light of the above, I have been asked recently by more than one person if they should get on TikTok as well. I shudder every time I’m asked about this app.

Here’s why: social media platforms take time to master. Instead of running to join the next trend, I recommend that any busy rabbi, Jewish educator or nonprofit professional master their reach on YouTube, Instagram or Facebook.

Are you posting a daily inspiring teaching or quote?

How are you using Instagram’s IGTV?

Are you storying daily and posting 59 seconds or less thoughts on the weekly Parsha?

If you have mastered these platforms and remain consistent and now still have the time to add yet another platform…then perhaps you should consider TikTok. 

However, for most of us, it’s best to make sure that we remain consistent and brand relevant and don’t just think that by jumping on the latest hot new thing, every Jew in your zip code is going to want to attend your next trip, event or class.

We live in 2019. The eyeballs of your students will still be on the social media platforms that you are already on and it’s important to master these before moving on to yet another new platform. 

Remember: slow and steady wins.


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