Every Jewish nonprofit and institution constantly looks for new ways to connect with their congregants, students and donors. And, in our busy world that we live in, doing so can at times be quite the challenge. It goes without saying that in an effort to constantly reach one’s constituency — rabbis, educators and institutions have chosen to use Facebook Live or other means to livestream their shiurim (see our blogposts here and here on this topic and how to do so for free). In fact, even the recent convention of Agudath Israel of America offered a livestream broadcast of their presentations.
Facebook recently launched a new set of tools to help nonprofits raise funds on Facebook. The first new feature allows users to add a “Donate” button to your Facebook page and ads that enable people donate to your organization through a website of your choice. Facebook also announced a donate feature for personal posts, which will allow users to add “Donate” buttons to their own posts. These buttons will link to a nonprofit’s existing page on Facebook, where anyone can donate and learn more about the cause.
The second new feature allows users to fundraise for their favorite nonprofits through Facebook Live. Thankfully, due to the popularity of livestreaming and Facebook Live, supporting a cause through social media just got simpler. The new tool enable users to connect fundraiser pages directly to a Facebook Live page, displaying a donate button and fundraiser progress. Users can choose from more than 750,000 nonprofits when launching a fundraiser. Organizations not covered in the new partnership, can request approval from Facebook and will then have the ability to fundraise this way as well.
The new tools, which were developed to empower users to take action on their personal pages, comes in time for the upcoming holiday giving season and end-of-the-year giving, when charitable giving is at its peak across North America.
As increasing numbers of people get their news and more via Facebook, we encourage you to consider integrating this into your end-of-the-year and Chanukah charity campaigns.
Please note: For Giving Tuesday on November 29th, Facebook will also be waving all standard processing fees on donations, which amounts to 5 percent of a donation, a fee comparable to other donation platforms like GoFundMe and Crowdrise.