Every Jewish nonprofit and institution constantly looks for new ways to connect with their congregants, students and donors. And, in our busy world that we live in, doing so can at times be quite the challenge. It goes without saying that in an effort to constantly reach one’s constituency — rabbis, educators and
Fundraising is not what it used to be few decades ago. While years ago fundraising campaigns were dependant on how many people you personally contacted, now it’s a matter of how well your online marketing campaigns perform. We live in a social media era where most people spend their time engaged
Instagram is not just a social network, but also a tool that can be used to construct an image of your organization. More than 80% of the largest companies use Instagram to promote their products. But what about nonprofit
Just because your organization may be a nonprofit doesn't mean it can't take advantage of the same strategies for-profit organizations use every day to grow their businesses quickly and predictably. In today's digital world, there are numerous opportunities to generate awareness for your cause, secure
How can a nonprofit promote its mission and activities to increase public awareness? Actually, there are dozens of ways, but now I’m going to focus on the instruments brought to us by the rapidly growing technology of live broadcasting by the company Periscope.
We live in a very public world. This is in large part thanks to the proliferation of blogs and media outlets as well as our own ability to share news, personal thoughts and updates instantly whenever our heart desires. While much of this information is of the same basic variety as news that was commonplace in the days of Web 1.0 or earlier, many of the
Direct mail is pretty much a thing of the past; TV and radio spots are expensive; and those little neighborhood journals thrown on driveways are run over and thrown in the trash. So how does a non-profit develop and implement a marketing strategy? It has to be digital, of course. And developing a marketing strategy really must
The Public Relations Society of America defines public relations as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The word “publics” could be defined as a customer, potential student or community member. In short, it encompasses anyone who interacts with or is impacted by your nonprofit organization on any level. Being... Read more »