Are you one of those people who feel that without a proper logo, you don't have a real nonprofit? In a sense, this attitude is true, but it is not the logo that makes a nonprofit or a business. Rather, it is the unique brand of who you are and what you and your nonprofit offer. You are not a real nonprofit unless you know what makes you different than every other competing brand out there. It is your internal brand that defines you; only once you
With the Democrats successful crowning of a uniquely disliked political figure, and Mickey Mouse the only other figure in American life that seems to draw consistent unsolicited votes, Donald J. Trump has an actual – if long – shot of winning the White House. Trump’s primary success has come to the surprise of much of
In today's commercialized world, branding – how others perceive your organization – is no longer reserved for businesses alone. It is vital that you brand your nonprofit as you would a business. Here are two good reasons why: Branding your nonprofit organization means developing a clear vision, mission statement, and strategy that
Since most (read all) of us in the kiruv world are busy, adding another social media platform is probably the last thing on our mind. No worries. This article will give some practical tips to easily use each aspect of Instagram and integrate it into your overall social media strategy — from creating or choosing the right hashtags to community engagement and increasing
How to Use Instagram Video With 20 billion photos already shared on Instagram, about 60 million are added each day. When Twitter first launched in 2006, many were unsure how to use it and asked, “what was the point of a medium that only sends out 140 character messages at a time?” Today, Twitter is... Read more »
At NLEResources.com, we aim to provide you with the latest ways that you can reach your audience and enhance your programming and marketing. To that end, that we’ve written posts showing you how you can best use Vine or Raise Your Visibility Using Pinterest! In this post, we are going to explore how you can use
Rabbi Issamar Ginzberg recently noted that, "a website in 2015 is like a phone number in 1985." Sure enough, in the coming months, more and more people will learn about your shul, school or program — online. In 2015, you don't just need a website. You need a site that is referred to as a: "responsive" website. A responsive website adapts to the device and browser that is being used by
One of the key presentations at last year's President’s Conference in Israel focused on how videos are becoming the new web content. The panel emphasized that with so much information on the web, most people, including myself, skim articles rather than read them – which is probably what you're doing now. That means that a lot of people will miss the important points, while focusing on the "kleinekeit."
We live in a digital age. According to a survey conducted by emarketer.com, the average adult spends five hours a day on the internet. Between being at work, surfing the web on a desktop or searching on a mobile device, a very large chunk of time is spent online. Therefore, by not promoting your non-profit organization online, you are
The way nonprofit organizations are composing and circulating periodical information is altering dramatically, and those associations that are still caught up in applying old layouts and designs when publishing their fundraising requests and bulletins
