Are you one of those people who feel that without a proper logo, you don't have a real nonprofit? In a sense, this attitude is true, but it is not the logo that makes a nonprofit or a business. Rather, it is the unique brand of who you are and what you and your nonprofit offer. You are not a real nonprofit unless you know what makes you different than every other competing brand out there. It is your internal brand that defines you; only once you
While everyone talks about how Snapchat's "Stories" concept is appearing on more and more social media platforms (see here), every good marketer knows that email marketing is still "king" when it comes to motivating people to connect with you as a donor or attend your event. To that end, we have recently
Recently, I participated in a Passover hotel retreat with my family in the Catskill Mountain region of New York State. The program organizers worked hard to keep everyone – old and young alike – busy throughout the week with entertainment and activities that offered fun and recreation. One such activity was a game
This article doesn’t give you information on how to create a marketing strategy or how to build a marketing campaign. You are not going to read the same thing here that you can read on hundreds or thousands of other articles. This article doesn’t cover things such as how to spread awareness or how to build credibility.
We are going to learn a simple idea that will build powerful and valuable donor interactions. In between receiving donations, we want to look for ways to give something back to our donors. The bigger the donor, the more we want to have these building opportunities. Before the Chaggim, there’s an additional
As busy rabbis and educators, we are all sending and receiving thousands of emails a month. To that end, it's important to be aware of how you can get people to not just read your messages — but to respond to them as well! Over the past year, Boomerang researched what factors contribute to getting higher response
In a recent restaurant start-up that was seeking advice on its menu, the restaurant founders were seeking the expertise of well-known chefs for feedback on its menu. While the majority gave honest feedback on its dishes, there was one chef whose focus was not so much on the dishes, but the amount of dishes there were on the menu itself.
Are you the director or manager of a nonprofit organization (NPO)? Well, I appreciate the fact that you bring good to the world. But I also know that fundraising may turn a tough and challenging task for a NPO. That’s why I collected the following ten tips on how to raise funds to launch your philanthropic projects:
The phenomenon is well known: when you buy a new car, that same model car is suddenly at the forefront of your awareness. If that same car model happens to come into your peripheral vision, presto! You notice it. This experience has frequently happened to me, but recently manifested itself in a slightly more