Your donors give to other great people, projects and organizations. And all of you are ‘competing’ for their attention and funds. If you were your donor, how would you decide who to give a larger piece of the pie?
People living in all parts of the world are facing so many problems due to COVID-19. The global spread of the virus has made it impossible for many company owners and employees to manage work efficiently. Many of the offices have been closed and hundreds to thousands of workers are now jobless. The worst part is that no one knows when the coronavirus will be solved.
Getting your donors to do what they always do is not that much of a big deal. Asking a $3,600 donor to give you $3,600 shouldn't be much of a challenge. Getting that same $3,600 donor, to give you $36,000 is going to take a different effort.
Seth Godin, in his most recent book This is Marketing, calls it Pattern Match/Pattern Interrupt.
Recently, I sat down (on Zoom, of course!) with a group of school principals, public and independent, to find out what their top-of-mind concerns were for new teachers trying to succeed in these most unusual times. They shared the following areas as most critical for new (and even veteran) educators if they are to hit the ground running during the first days of the new school
Eli shared a useful tip: When uploading a video to LinkedIn, make sure your first frame isn't black. Or better yet, create a thumbnail that's attractive and will tell me what to expect and convince me to hit that play button. On Vimeo, where I upload most of my video work, I get to choose a thumbnail, either by selecting a frame straight out of the video
I'm in awe of the Jewish leaders I'm privileged to work with. They've shown enormous resilience and adaptability, pivoting their organizations in so many ways since Purim. At the same time, to thrive moving forward, there’s something more needed. Jewish leaders who've built something significant in the past century, had this trait in common...
The Three Weeks between the 17th of Tammuz and the 9th of Av are the low point in the Jewish calendar, marked by commemorations of tragedies that befell the Jewish people throughout their history. The most central of these are the destruction of the First and Second Temples, both occurring on the Ninth of Av. The second destruction
Hey there. It's Naphtali. I’m putting the finishing touches on my much-anticipated Back to School Boot Camp, which I will be co-presenting together with uber-talented educational coach Etti Siegel, MSEd. This Boot Camp will bring together aspiring and experienced educators who want to augment their professional tool kits
Shivah Asar B’Tammuz is the day that the Romans breached the wall of Jerusalem. Even if the Romans had never destroyed the Beis Hamikdash, that still would have been the end of the Jewish people’s independence. At that point, we were conquered, and we had become servants of a foreign power. So our question is
Rabbi Yissocher Frand (On the Parsha 3) shares an eye-opening Midrash from Talmudic times of a Jewish farmer (who we’ll call Reuven) who ran into financial difficulties and was forced to sell his trusted plowing cow. The farmer sold the cow to a non-Jewish farmer (who we’ll call Logan) who was delighted as his newly purchased