Princeton is the best fundraising university in the world. About 63% of their alumni give to their annual giving fund – compared to the US average of just 13%. Fundraising guru, Tom Ahern, asked the fundraisers at Princeton, “What’s your magic? What are you guys doing that works so well?” They told him, “We start right at... Read more »
You’re at an (actual live physical!) event or simcha and you have an opportunity to speak with a potential prospect. How can you engage them in a conversation about what you do – so they become a future donor? For some of us – myself included – there’s a tightening of the chest that happens... Read more »
Goodbye 2020 – something I think we’re all happy to say. A new year means new challenges, but it also means the continuation of the old, so in 2021 we’ll see the continued growth of the virtual world as a dominant force in fundraising. In a challenging economic climate, nonprofits need to work harder than... Read more »
Tu B’shvat, Rosh Hashanah of the trees, is listed as a Yom Tov in the Mishna in Mesechta Rosh Hashanah. If this date was significant enough to be enumerated, there must be some deep lesson that we can learn from it to strengthen our Avodas Hashem. What is the lesson of Tu B’shvat? The Torah... Read more »
There has been rising concern over the past number of years around security in personal communications. More recently, with censorship on social media platforms occurring on a grand scale, people are wondering about securing social media platforms. I wouldn’t call myself an expert on either topic, but I have good knowledge of the underlying technologies... Read more »
Having a story to tell makes you engaging to your donors. And it makes your cause so much more real to them. There’s one story you can always share. But so many leaders neglect to tell this particular story. Which is funny – because you always have it available. And it could be the most fascinating... Read more »
The sudden onset of the global Covid-19 pandemic brought the whole world to a pause and triggered a decline in the world economy. In this environment where people are losing jobs, businesses are closing down, and people are relying on their savings to survive, many nonprofits have suffered. Fundraising is the backbone of every charitable... Read more »
As we begin Sefer Shemot, a new useful teaching aid called Parsha Pages was created thanks to the talented Adele (Lerner) Nemirov. Parsha Pages is a one-page summary of the parsha that can be easily read and enjoyed by students and scholars alike. In short, we are certain you could use the Parsha
Welcome to 2021! This year in particular, your first impressions with everyone – from students to donors – will most likely be…online. And, even though it’s 2021, sending and receiving email is still…king. Really Good Emails has a huge database of 7,000 marketing emails and newsletters you can search for inspiration to design your own portfolio.... Read more »
You email a donor. Or leave him a voicemail. Now what? Many, including productivity guru David Allen in his best seller ‘Getting Things Done,‘ adopt a mindset of ‘Waiting.’ Waiting means that you did your part. You sent an email. You made the call. Now the other side needs to respond. Your job is to wait.... Read more »
