What is a Brand Book: Main Elements and Examples

by | | Featured Posts, Kiruv and Chinuch Blog, Non-for-Profit Management Blog, Programming & Marketing Blog

A company's brand is often more important than the products that it sells. But what is a brand? In fact, it is a name, design, symbol or collection of several elements that distinguishes a product or service from other sellers. What is a Brand Book? A brand book underlines every strong company and self-respecting brand and

5 Essential Tips on How to Organize a Charity Campaign on Social Media

by | | Featured Posts, Non-for-Profit Management Blog, Programming & Marketing Blog

Social media could be your best friend in so many ways. For example, if you’re a businessman who’s looking to improve his network’s reach, social channels are the simplest and most effective tools to do that. If you want to effectively organize a charity campaign in today’s “era,” social networks are the way to go. I won’t explain why

Facebook’s Latest Changes: What Nonprofits Need to Know

by | | Featured Posts, Kiruv and Chinuch Blog, Non-for-Profit Management Blog, Programming & Marketing Blog

Once, I have come across a very controversial statement that Social Media Management is dead. Though lots of people agree with it, thinking that social media lose their importance in the company’s promotion, I tend to disagree. Mostly because social networks have become more than crucial and significant in our lives. Facebook,