Are you one of those people who feel that without a proper logo, you don't have a real nonprofit? In a sense, this attitude is true, but it is not the logo that makes a nonprofit or a business. Rather, it is the unique brand of who you are and what you and your nonprofit offer. You are not a real nonprofit unless you know what makes you different than every other competing brand out there. It is your internal brand that defines you; only once you
The phenomenon is well known: when you buy a new car, that same model car is suddenly at the forefront of your awareness. If that same car model happens to come into your peripheral vision, presto! You notice it. This experience has frequently happened to me, but recently manifested itself in a slightly more
A nonprofit is a business! Every nonprofit needs to run like a business in order to be successful. A nonprofit organization is just the flip of a for-profit business. Whereas a for-profit engages in a set of activities in order to make money, a nonprofit organization takes
There are many mysterious and cryptic passages found in the writings of our great sages. Perhaps one of the more obscure and puzzling of all is found in last week's Torah reading. We read that Korach and his cohorts accused Moshe of misappropriating his authority over the
Have you ever felt that you could use some direction in advancing your organization? Perhaps a personal mentor or course designed just for you to upgrade your marketing and fundraising skills. Then NextDor is just what you’ve been looking for. NextDor is an organization founded by a group of
In today's commercialized world, branding – how others perceive your organization – is no longer reserved for businesses alone. It is vital that you brand your nonprofit as you would a business. Here are two good reasons why: Branding your nonprofit organization means developing a clear vision, mission statement, and strategy that
You see interviews on your local newscast, on documentaries, instructional videos, morning talk shows, reality shows, even on YouTube. Interviews are shot every day and there are countless styles and looks. There are interviews that look beautiful, average, communal leadr there are times that you will be called upon
If we were supposed to talk more than we listen, we would have two tongues and one ear. Mark Twain. At the beginning of my principal tenure I was heavily criticized for rushing into decisions without getting sufficient input and feedback. I had been under the clear impression that certain changes needed to be made quickly in order to gain the trust of the board that had hired me.
The decision to open a new organization or introduce a novel program can be very exciting. Those of us in the Torah service community are driven to give, to educate and to inspire, and oftentimes look for new ways by which we can engage others. Yet, any new endeavor comes with risks, not the least of which is fiscal and logistical viability.
We live in a digital age. According to a survey conducted by emarketer.com, the average adult spends five hours a day on the internet. Between being at work, surfing the web on a desktop or searching on a mobile device, a very large chunk of time is spent online. Therefore, by not promoting your non-profit organization online, you are