Are you one of those people who feel that without a proper logo, you don't have a real nonprofit? In a sense, this attitude is true, but it is not the logo that makes a nonprofit or a business. Rather, it is the unique brand of who you are and what you and your nonprofit offer. You are not a real nonprofit unless you know what makes you different than every other competing brand out there. It is your internal brand that defines you; only once you
In today's commercialized world, branding – how others perceive your organization – is no longer reserved for businesses alone. It is vital that you brand your nonprofit as you would a business. Here are two good reasons why: Branding your nonprofit organization means developing a clear vision, mission statement, and strategy that
Rabbi Issamar Ginzberg recently noted that, "a website in 2015 is like a phone number in 1985." Sure enough, in the coming months, more and more people will learn about your shul, school or program — online. In 2015, you don't just need a website. You need a site that is referred to as a: "responsive" website. A responsive website adapts to the device and browser that is being used by
Are you considering freshening up the look of your organization with a new logo? Perhaps you are about to open a school, shul, or community kollel, and are beginning to think of what your logo should look like, the color scheme, etc. Here are seven points to consider before hiring a graphic artist: 1)... Read more »
