Mrs. Estie Rand

Picture a fisherman going fishing for some little fish. He takes his net, sends it out to catch as many as possible, and hauls in a good dozen. And then brilliance hits: what if I stretch the same net out over a wider area to catch even more? But now, all those holes have opened up so big that the little fish just swim right

There's just one word you need to know: HWIMUS (huh·wee·mus) How Will It Make Us Sustainable? This is the process we go through with every nonprofit client of ours, taking each line item on their budget and asking ourselves: Will this expense help us build long-term sustainability? In a landscape that may seem to have many lookalikes, how are you going

Are you one of those people who feel that without a proper logo, you don't have a real nonprofit? In a sense, this attitude is true, but it is not the logo that makes a nonprofit or a business. Rather, it is the unique brand of who you are and what you and your nonprofit offer. You are not a real nonprofit unless you know what makes you different than every other competing brand out there. It is your internal brand that defines you; only once you

There are amazing lessons to be learned from the surprising results of the US 2016 Election. President-elect Donald J. Trump defied all expectations from the very start of his campaign. They said he would never win the primaries – but he did. They said he would never climb in the polls – but he did. They said he would never win

A nonprofit is a business! Every nonprofit needs to run like a business in order to be successful. A nonprofit organization is just the flip of a for-profit business. Whereas a for-profit engages in a set of activities in order to make money, a nonprofit organization takes

As the head of a nonprofit organization, you know how difficult it is to get an appointment with a donor. But you got it! You met with him, made a nice impression, explained what you would do with his money and convinced him that it is a worthwhile cause. He seemed interested and convinced... and then showed you the door.

In today's commercialized world, branding – how others perceive your organization – is no longer reserved for businesses alone. It is vital that you brand your nonprofit as you would a business. Here are two good reasons why: Branding your nonprofit organization means developing a clear vision, mission statement, and strategy that

As a nonprofit manager, there is always more to do than hours in a day. The world keeps moving faster, not slower, and even with so many time saving apps and devices, our daily to-do lists seem to be getting longer instead of shorter. Some tasks seem to have taken up permanent residence and we just... Read more »

Something that many businesses and nonprofits struggle with is determining when they should make their first hire.Let’s be honest. You had a great idea for a new Jewish nonprofit. Thankfully, people have responded positively and you are overwhelmed by the response you are getting to your programs and events. Inasmuch as your classes are a... Read more »

Pages By: Mrs. Estie Rand

Market Your Nonprofit Like a Fisherman

How to Bring in New Funds this Year for Your Nonprofit

Create the Perfect Logo in 4 Easy Steps

Amazing Lessons from the 2016 Elections

Creating a Self-Sustaining Nonprofit

An Effective Fundraising Follow-Up Strategy

Why and How to Brand Your Nonprofit Organization

4D2 Time Management

How to Hire the Best Team for Your Nonprofit

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