Did you know that most of the money spent on marketing by nonprofits small business owners is WASTED? And I’m here to tell you it’s not your fault!
Never waste money on marketing again! It's a known fact that most of the money invested by small and medium-sized businesses (SMBs) and organizations in "marketing" is not used optimally, as it's generally used on tactics without solid
Nissan is the first month in the Jewish calendar and can also serve as a great time for you to begin your fiscal year. To that end, it is a great time to set new revenue goals for your nonprofit. Following is a step-by-step guide that will help you set a realistic goal – and actually reach it!
Picture a fisherman going fishing for some little fish. He takes his net, sends it out to catch as many as possible, and hauls in a good dozen. And then brilliance hits: what if I stretch the same net out over a wider area to catch even more? But now, all those holes have opened up so big that the little fish just swim right
There's just one word you need to know: HWIMUS (huh·wee·mus) How Will It Make Us Sustainable? This is the process we go through with every nonprofit client of ours, taking each line item on their budget and asking ourselves: Will this expense help us build long-term sustainability? In a landscape that may seem to have many lookalikes, how are you going
Are you one of those people who feel that without a proper logo, you don't have a real nonprofit? In a sense, this attitude is true, but it is not the logo that makes a nonprofit or a business. Rather, it is the unique brand of who you are and what you and your nonprofit offer. You are not a real nonprofit unless you know what makes you different than every other competing brand out there. It is your internal brand that defines you; only once you
There are amazing lessons to be learned from the surprising results of the US 2016 Election. President-elect Donald J. Trump defied all expectations from the very start of his campaign. They said he would never win the primaries – but he did. They said he would never climb in the polls – but he did. They said he would never win
A nonprofit is a business! Every nonprofit needs to run like a business in order to be successful. A nonprofit organization is just the flip of a for-profit business. Whereas a for-profit engages in a set of activities in order to make money, a nonprofit organization takes
As the head of a nonprofit organization, you know how difficult it is to get an appointment with a donor. But you got it! You met with him, made a nice impression, explained what you would do with his money and convinced him that it is a worthwhile cause. He seemed interested and convinced... and then showed you the door.
In today's commercialized world, branding – how others perceive your organization – is no longer reserved for businesses alone. It is vital that you brand your nonprofit as you would a business. Here are two good reasons why: Branding your nonprofit organization means developing a clear vision, mission statement, and strategy that