Direct mail is pretty much a thing of the past; TV and radio spots are expensive; and those little neighborhood journals thrown on driveways are run over and thrown in the trash. So how does a non-profit develop and implement a marketing strategy? It has to be digital, of course. And developing a marketing strategy really must
Mail -- it's one of those things you cannot live with and cannot live without. On the one hand it is a useful way of communication, on the other hand, it never seems to stop and it just keeps piling up. As a rabbi, you might not be surprised to learn that almost every Tzedaka organization in the world seems to have my shul on their mailing list.
We all know the reasons that we type so many of our correspondences instead of write them down on a piece of paper. It’s often faster, it’s neater, and it can easily be saved and categorized for future reference without paper-sifting and clutter. Electronic communications can be shared far and wide and allow us to reach out and reply when it works for us, not having to be concerned as much with the other’s schedule and readiness to communicate.
If you have started a new organization or school, you know that the more successful you become, the more likely you are to be barraged with people who’d like to meet with you, learn with you, ask your advice, etc. This is ever so true during the High Holiday season, when congregants and students introspect... Read more »
Where can I get a great Orthodox Jewish donor telemarketing list? Good telemarketing lists are hard to come by. For mailing lists, list owners usually don't give their list directly to the renter; they send the list to the mailing house, and the renting organization never gets their hands on their donor names (except those who respond). That won't work with phone lists;
An animated GIF is a series of still image frames coded into a single file. While animated GIFs have been popular online for years, they are now increasingly popular and often go viral across social media and blogs. Ready to learn how you can use a GIF to get your organization attention and market your programs? Here we go!
Earlier this month, Experian Marketing Services released their 2013 Email Market Study. Their detailed report showed that despite living in a world in which all sorts of age demographics communicate via social media, it is email that continues to reign as one of the most profitable channels for marketers and a key touch point for further engagement. And so, before you invite someone to your Pesach seder or ask donors to partake
Are you looking for more people to click, read, and open your messages that promote your programming and latest events? Have you taken our suggestion to write a blog and are looking for more traffic? Let's be honest: it's tough. Getting people to open your emails and read about your programs is difficult. (See here for how low the click rates are across various industries.)
We are only days into the new year.This year, it will only become harder to reach people and get them to come to your classes or consider attending your dinner. And yet, while we've written helpful blog posts that highlight how your organization can use Google+, Instagram, Twitter,
Nowadays, everyone talks about trying to reach his or her congregants, donors, and students on Facebook, Twitter, or Instagram. Still, we all know that when it comes to communicating with shul members or trusted donors, it's email marketing