Are you looking for more people to click, read, and open your messages that promote your programming and latest events? Have you taken our suggestion to write a blog and are looking for more traffic? Let's be honest: it's tough. Getting people to open your emails and read about your programs is difficult. (See here for how low the click rates are across various industries.)
We are only days into the new year.This year, it will only become harder to reach people and get them to come to your classes or consider attending your dinner. And yet, while we've written helpful blog posts that highlight how your organization can use Google+, Instagram, Twitter,
Nowadays, everyone talks about trying to reach his or her congregants, donors, and students on Facebook, Twitter, or Instagram. Still, we all know that when it comes to communicating with shul members or trusted donors, it's email marketing
If you are rabbi or Jewish educator using the Web to reach out to your community, you probably know of the many social networks that you could use. Facebook always seems to be first on the "to-join" list.
In an earlier post (see here), we shared with you the words of Dr. Nick Morgan. He cautions against using weasel words when you are public speaking, and explains just how detrimental these terms can be for your message and overall reputation. Just as one needs to be aware of their spoken words, a person should also be careful when... Read more »
Email is a great vehicle to communicate. Still, because it is sent so rapidly, there are drawbacks to this form of communication. After all, studies show that a whopping 50% of all emails are misunderstood (see here and the infographic below)! Likewise, people send email, and then realize after the fact that they did not bcc... Read more »
Guess what? Something as simple as an email signature line is a giant marketing opportunity for your shul, school, organization, etc. In the business world, everyone from law firms to print shops will use this precious real estate within an email to generate new leads, highlight services, and build their brand. As a rabbi, it’s important... Read more »
If you are in the field of non-profit management, programming or marketing, you are well aware of just how important it is to get your message out there. At the same time the means needs to convey the information, while remaining true to your organizations branding and ideals.