This post includes perhaps the most important piece of web marketing advice you’ll hear anytime soon. But first an embarrassing story about me…Back in early August, I got an email from a writer for Mishpacha Magazine looking to interview me for an article about using LinkedIn to boost your career. I wasn’t able to give a real
As a large or small Jewish organization, people will turn to your website wanting to know what time your Shabbat morning services start, when the weekly class is and...what time Shabbat candle-lighting will take place. One of things I love about building WordPress websites is that pretty much any feature you can dream of is already available as a free.
Ever wondered exactly what top tier PR firms do for their high-flying clients? About 10 years ago, I got a glimpse while working with Koteret, one of Israel’s leading PR firms. One of the services they performed for their Fortune 500 clients was keeping track of “mentions.” Every time a newspaper or blog or any media outlet mentioned the name of their client in Hebrew, it
If you are rabbi or Jewish educator using the Web to reach out to your community, you probably know of the many social networks that you could use. Facebook always seems to be first on the "to-join" list.