How do we reach young Jews with a message they are ready to receive, in a place they’ll be able to hear it? That’s a question that has been on the minds of kiruv professionals since the beginning of kiruv. A group of media people have been working on one way to do just that. It’s called Jake TV: a curated, cross-platform
Fundraising is not what it used to be few decades ago. While years ago fundraising campaigns were dependant on how many people you personally contacted, now it’s a matter of how well your online marketing campaigns perform. We live in a social media era where most people spend their time engaged
With the Democrats successful crowning of a uniquely disliked political figure, and Mickey Mouse the only other figure in American life that seems to draw consistent unsolicited votes, Donald J. Trump has an actual – if long – shot of winning the White House. Trump’s primary success has come to the surprise of much of
Instagram is not just a social network, but also a tool that can be used to construct an image of your organization. More than 80% of the largest companies use Instagram to promote their products. But what about nonprofit
Just because your organization may be a nonprofit doesn't mean it can't take advantage of the same strategies for-profit organizations use every day to grow their businesses quickly and predictably. In today's digital world, there are numerous opportunities to generate awareness for your cause, secure
You see interviews on your local newscast, on documentaries, instructional videos, morning talk shows, reality shows, even on YouTube. Interviews are shot every day and there are countless styles and looks. There are interviews that look beautiful, average, communal leadr there are times that you will be called upon
Today, mobile devices have become a way of life. The instant gratification of news, shopping, social media, navigation and much more has become a given, all with the convenience of the swipe of a screen. A recent Forbes article revealed that since 2014, the use of mobile apps surpasses that of mobile internet browsers at an astounding 86% (apps) to 14% (browsers).
Direct mail is pretty much a thing of the past; TV and radio spots are expensive; and those little neighborhood journals thrown on driveways are run over and thrown in the trash. So how does a non-profit develop and implement a marketing strategy? It has to be digital, of course. And developing a marketing strategy really must
The Public Relations Society of America defines public relations as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The word “publics” could be defined as a customer, potential student or community member. In short, it encompasses anyone who interacts with or is impacted by your nonprofit organization on any level. Being... Read more »