This article doesn’t give you information on how to create a marketing strategy or how to build a marketing campaign. You are not going to read the same thing here that you can read on hundreds or thousands of other articles. This article doesn’t cover things such as how to spread awareness or how to build credibility.
In 2017, we live in a world where there's a daily war on information and "emes." Words like “fake news” and “alternative facts” are flying around. It seems like many years ago when fake news was unusual when baseball player Roger Clemens said that he "misremembered" critical facts when he was questioned about
How do we reach young Jews with a message they are ready to receive, in a place they’ll be able to hear it? That’s a question that has been on the minds of kiruv professionals since the beginning of kiruv. A group of media people have been working on one way to do just that. It’s called Jake TV: a curated, cross-platform
Fundraising is not what it used to be few decades ago. While years ago fundraising campaigns were dependant on how many people you personally contacted, now it’s a matter of how well your online marketing campaigns perform. We live in a social media era where most people spend their time engaged
With the Democrats successful crowning of a uniquely disliked political figure, and Mickey Mouse the only other figure in American life that seems to draw consistent unsolicited votes, Donald J. Trump has an actual – if long – shot of winning the White House. Trump’s primary success has come to the surprise of much of
One of the biggest challenges for synagogues these days is to find more revenue to cover their costs. That is why our company, RustyBrick, initially designed ShulCloud. ShulCloud is a cloud-based member management system designed to help synagogues stay cost conscious
Instagram is not just a social network, but also a tool that can be used to construct an image of your organization. More than 80% of the largest companies use Instagram to promote their products. But what about nonprofit
Just because your organization may be a nonprofit doesn't mean it can't take advantage of the same strategies for-profit organizations use every day to grow their businesses quickly and predictably. In today's digital world, there are numerous opportunities to generate awareness for your cause, secure
You see interviews on your local newscast, on documentaries, instructional videos, morning talk shows, reality shows, even on YouTube. Interviews are shot every day and there are countless styles and looks. There are interviews that look beautiful, average, communal leadr there are times that you will be called upon
Today, mobile devices have become a way of life. The instant gratification of news, shopping, social media, navigation and much more has become a given, all with the convenience of the swipe of a screen. A recent Forbes article revealed that since 2014, the use of mobile apps surpasses that of mobile internet browsers at an astounding 86% (apps) to 14% (browsers).