As a nonprofit organization, Populr is a new free service that you should know about! Indeed, some of the finest corporations and nonprofits from around the world are now using Populr to bridge the gap between email communications and websites. With Populr, you don't need a programmer or designer. Using their drag and drop automatic
Is it worth it to use humor in your marketing? Will it help bring in people to your events and programming even when it's not Adar or Purim time? Consider this: The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of advertising formats. 47% percent
There are thousands of webpages discussing millions of tips on how you can get more traffic or have your site listed as one of the first couple of results in a Google search. This is obviously helpful as people find anything from stores to synagogues using the most famous search engine in the world. What many of these sites do not discuss, is that there's a program
Lowe's is a popular chain of retail home improvement and appliance stores throughout the United States, Canada, and Mexico. Along with Home Depot, it is the place that millions of consumers turn to each year for appliances, tools, hardware, paint, etc. What is Lowe's doing online to convey their message that they are a place that anyone can feel comfortable
Are you looking for more people to click, read, and open your messages that promote your programming and latest events? Have you taken our suggestion to write a blog and are looking for more traffic? Let's be honest: it's tough. Getting people to open your emails and read about your programs is difficult. (See here for how low the click rates are across various industries.)
Gone are the days when Jewish organizations and the people who work for them did not use the internet. Today, most small and large Jewish organizations utilize a slew of online platforms to connect with their constituents and spread their message. Case in point: you'll find that Agudath Israel of America's national director of state relations, has a very active Twitter account. But, before running to a relatively new platform such as Twitter
Are you reading this on your mobile phone? Did you check Facebook, Instagram or Snapchat when you woke up this morning? As a rabbi or educator, you might have answered no. But, for millions of people around the world, their morning routine has changed dramatically in the past five years—and things aren’t slowing down in 2014 In fact, if you were to survey your students, congregants and donors
Every encounter with a kiruv organization director ends with a discussion of "resources". You want to make waves and turn your organization into a happening place. There are so many areas of need, so many plans, and so many dreams. But what about resources? The answer to doing more and better in 2014 (and for years after)