There are thousands of webpages discussing millions of tips on how you can get more traffic or have your site listed as one of the first couple of results in a Google search. This is obviously helpful as people find anything from stores to synagogues using the most famous search engine in the world.
What many of these sites do not discuss, is that there’s a program called Google Adwords. See our earlier article on Google Adwords here. Using Google Adwords, you can display your ads on Google and their advertising network by paying a couple of pennies or as much as several dollars to show up as one of the first results when people search for: “Kosher food in San Francisco” or “Rabbi to answer my questions”.
Best of all, you pay only if people click on your ads and visit your website.
However, this is something that well exceeds the marketing budget of many nonprofit organizations.
Guess what? There’s still hope!
Your nonprofit organization may qualify for a free grant in order to partake in the Google Adwords program.
Ready to apply?
Follow the following three steps:
1) You must have a current 501(c)(3) status.
2) You have to agree to the Google Grant requirements. You will be prompted to accept, which is where you can read all of the requirements. How to use the donations, how to receive them, etc. You MUST agree to and FOLLOW them.
3) You must have a website that is kept up-to-date and has enough information about your nonprofit for visitors (and those giving you the grant money) to see.
Please note: There are nonprofits such as hospitals, medical groups, government organizations and childcare centers that are NOT eligible for the grant. Also, keep in mind that while this program can really help you, qualifying is strict and does takes time to be approved.
Once you’ve been accepted into the program, you need to make sure that you’re always following all the program details or Google can decide that you’ve lost the grant money!
For more information, head on over to the official Google Grants webpage which also has more details and eligibility information for those wanting to learn more. You can also checkout the video that appears below: