When it comes to successful social media sites, names such as Facebook or Twitter may quickly pop into your head. Let’s be honest, most people don’t think of Google+ in the same sentence as those popular social networking sites.
In this post, we will explain why you should consider bolstering your presence on Google+, the social networking service owned and operated by Google. After all, it has quietly become the second-largest social networking site in the world, having surpassed Twitter in January 2013. To date, the site has approximately 359 million active users.
Hillel Fuld is head of marketing at Inneractive. When it comes to Google+ he observed that, “on many occasions, I’ll share a piece of content across platforms only to wake up to 5-10 Twitter retweets, 20-30 Faceboook likes, and a staggering 300 +1s, 500 shares, and 180 comments on Google+!”
Plus, as SearchEngineWatch pointed out, “Google+ authorship will continue to become more of a factor for SEO professionals.” Simply put, the fact that you have an active Google+ account will very much help you and your organization rank higher in Google search results—which we all know is a critical factor when it comes to people finding your organization and seeing that it has online credibility.
Also, if you set up an Google+ account and share a picture or short post highlighting your latest fundraiser or class, it will automatically show up in the Gmail sidebar of anyone that you email! This becomes yet another opportunity to subtly show people your latest happenings in a way that doesn’t force another email newsletter into their inbox.
And so, if you are looking for a way to make your programming or words of inspiration truly go viral—don’t look and pressure people for the next “like” on Facebook or retweet on Twitter—look no further than Google+.
Still not convinced that Google+ is something that your organization should entertain adding to its social media platforms?
Consider this quote from Guy Kawasaki, a best-selling author and one of the Apple employees originally responsible for marketing the Macintosh in 1984, who remarked, “Macintosh was a better computer, and many people didn’t ‘get it.’ Now, Google+ is a better social network, and many people don’t get it, either.”
After reading this post, we hope that you “get it” and consider adding Google+ to your social media platforms. Feel free to contact us with any help you need. In our next Google+ related post, we will explore how you can now reserve a custom URL for your nonprofit organizations Google+ page. Until then, we encourage you to check out the additional links below: