Direct mail is pretty much a thing of the past; TV and radio spots are expensive; and those little neighborhood journals thrown on driveways are run over and thrown in the trash. So how does a non-profit develop and implement a marketing strategy? It has to be digital, of course. And developing a marketing strategy really must
The Public Relations Society of America defines public relations as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The word “publics” could be defined as a customer, potential student or community member. In short, it encompasses anyone who interacts with or is impacted by your nonprofit organization on any level. Being... Read more »
Recently, Pew Research released a report about social media usage. Take a look at the chart below showing combinations of social networks that people use: It's clear that Facebook is by far the most popular social network. Why? Facebook touches half of the Internet-connected human race. There are millions of Facebook users who have not yet
In today’s digital age, it seems that every day there’s another great app or social platform that offers some value to brands. Digital is here to stay, as is mobile. Every brand, big or small, needs to accept the new reality. Engaging people needs to be optimized for mobile. The latest trend in the wave of mobile is live video broadcasting, or live streaming. The two main competitors are
The other day, I was taking a look at a newbie video editor’s rough draft and gave her some tips that I think rabbis, educators and nonprofit professionals who read NLEResources.com could benefit from as well. 1. She started out with a good music choice, which is key. Think about which Jewish
Designing a rich educational curriculum and writing an engaging Dvar Torah are skills that many rabbis and educators have mastered. However, if your new lecture series does not feature a compelling title, chances are that no one's going to respond to the flyer, let alone read the email to learn more about the program. Here’s the good news: There’s no mysticism or magic behind catchy names.
Rabbis and educators turn to NLEResources.com for useful educational resources and materials such as the NLE Morasha Syllabus,Online Resources, PR Samples and the NLE Thinking Gemara Series. Moreover, directors and administrators of synagogues, schools, yeshivot, and outreach centers read our featured articles and blogs seeking the latest ideas and tools to strengthen their marketing, administration and fundraising.
Nowadays, drones have transformed from an expensive novelty item to something that anyone can purchase on Amazon.com and use to take truly unique videos and pictures. Indeed, drone flyover videos (see here for an example) feel somewhat magical and really can make a promotional or
Over the past several months, we have featured posts that highlight where you can get great looking free stock photos to enhance your flyers and brochures. See here for our latest post. Likewise, we have also featured useful design tools such as Canva and Smore. Recently, we received an inquiry asking if we could
Due to the Great Recession, many people have found that the past several years have been really hard for them to make ends meet. And, at a organizational level, it's also been rough. One way that you can supplement income and increase the visibility of your personal and professional brand is to create your very own online course.