In an earlier post, we illustrated several reasons why rabbis, educators, and nonprofit organizations should strongly consider using Google+. Another important thing to know about is that in November Google+ began rolling out the ability to reserve a custom URL.
Whether you are a new shul or an established community kollel, you are invariably always on the lookout for new and easy ways to reach the eyes of new students and congregants. In this post, you will learn about Flipboard—a social media content aggregation service that has 85+ million users
Nowadays, everyone talks about trying to reach his or her congregants, donors, and students on Facebook, Twitter, or Instagram. Still, we all know that when it comes to communicating with shul members or trusted donors, it's email marketing
In my 20+ years in multimedia and online marketing, I have found that the biggest barrier to success is not knowing what you're selling because you never gave thought to your “MindPrint”
When it comes to producing your own video, it used to seem impossible without hiring a videographer. However, as we've shown in posts such as Animoto for a Cause, rabbis and educators
The Jewish Day School Media Academy – an exciting initiative to help schools advance their work in the connected age – is a year-long program that provides schools with new tools and
Always make sure that your photographs communicate the message you are trying to get across. Pictures of your center or a beautifully setup event may not be what is really needed. People want to see that
Is marketing something businesses need to do? Absolutely. Is marketing something an individual should be doing as hishtadlus to increase their chances of landing the right job? Certainly. But where else does marketing strategy apply?
There are many answers to that question, but here’s
In Part 1: Everything a Rabbi and Educator Needs to Know About Vine, we introduced the reader to Vine, and demonstrated various ways how a rabbi or educator could make use of this new app. The post even generated discussion on Twitter. In part two, we want to continue by sharing with you some great tips... Read more »
Barry Schwartz is the President of RustyBrick, a New York-based web service firm specializing in customized online technology that helps companies decrease costs and increase sales. He is also the Executive Editor of the Search Engine Roundtable, and was instrumental in the creation of the The ArtScroll Talmud App. Jews around the world know... Read more »