In Part 1: Everything a Rabbi and Educator Needs to Know About Vine, we introduced the reader to Vine, and demonstrated various ways how a rabbi or educator could make use of this new app. The post even generated discussion on Twitter.
In part two, we want to continue by sharing with you some great tips we received in response to the first post from Mrs. Laura Ben-David, the Social Media, Marketing and Special Projects Coordinator at Nefesh B’Nefesh.
1) Mrs. Ben-David encourages everyone to proceed with caution. Anything goes on the internet, and the same is true for Vine.
2) Search for inspiration and good ideas (we provide that and more below!).
3) Take your time, plan it out (for more on storyboarding see Part 1).
4) Do something cool, surprising, funny, or create the perfect loop video. Be certain that you know the right hashtags to use that will help additional people find your content and then tag away.
5) Once your Vine video is made, be sure to share it everywhere!
This fifth point, echoes the advice of Rocky Walls, a communications strategist, who also writes how important it is to, “Have a plan. If Twitter is a micro-blogging platform, Vine is a micro-storytelling app. You will need a micro-plan (like this video planning template). Your strategy should be based on how you want your audience to react, what you want your audience to do and why.” Walls also explains that, “Marketing techniques can not only help businesses to sell products, but they can also help you “sell” information to students. A Vine video may engage students in a new way, or inspire them to check out information related to what you’re studying in class.”
Are you looking for some more tips to assist you in determining the best ways to integrate Vine into your organization’s marketing strategy?
Checkout the ones that we’ve rounded up for you below.
Additional Links to Help You Create an Amazing Vine Video
How to Make the Most of Vine: Here, you can lean the pros and cons of Vine, and get some great ideas on how to use it to market, share, and engage.
Vine in Education: OnlineUniversites.com explores all of the new ways that Vine is/can be used in the field of higher education.
Storytelling Tips for Vine: One great way to make Vine videos more engaging is to use them to tell a story. Here, you’ll find tips that will help you maximize the impact of your six seconds.
11 Things You Can Do with Vine: Chris Brogan is CEO and President of Human Business Works, an education publishing and media company and the New York Times bestselling co-author of “The Impact Equation.” In this link he shares different ways that businesses and organizations such as yours, can use Vine. It’s also worth checking out the 11 Things You Can Learn to Do in 6 Seconds compliments of Mashable.com.
Basic Tutorials to Vine
About.com Vine Video App for Twitter: About.com covers all the basics of getting started with Vine and creating your first videos.
A Beginner’s Guide to Vine: A Vine novice will appreciate this basic but comprehensive guide to using Vine.
In summation, it’s important to remember that one of the most successful children’s books of all time, “Green Eggs and Ham,” was written with only fifty words. It was a challenge thrown to Dr. Seuss by his editor, after his previous book, “The Cat in the Hat,” was written with two hundred and thirty six words.
Still unsure what you can do with Vine?
Remember: Simple is good. In print; and in video form. Hatzlacha! Enjoy the infographic below that really highlights all that Vine offers. Please feel free to send us a link to your Vine videos!