Did you know that most of the money spent on marketing by nonprofits small business owners is WASTED?

And I’m here to tell you it’s not your fault!

It’s because NO ONE is teaching the critical information you need in order to market successfully.

What’s one of the first things you automatically think you need for your nonprofit or business?

The first one I get the most always seems to be logos, business cards, and overall branding.

How Do You: Stop Wasting Money on a Logo.

First, why is so much money wasted on logos and branding?
1- Because it’s done too early.
2- Because it’s done wrong (no offense).

To keep it simple, your logo is only a representation of the uniqueness of your offerings. So creating a logo before you’re super clear on what that is, or without basing it on that, will inevitably lead to either a re-do or just having a logo that doesn’t work right.

When we build logos with our clients we follow a simple 3-step process:
1- Find the core branding concept (the uniqueness in your business).
2- Google search your industry name + logos to see what’s standard in your industry.
3- Choose elements from the logos from your research that you like to give to a designer.

When designing a logo, the project brief needs to include all 3 elements:
️ What you are all about.
️ What’s industry standard (because your logo should be “one of and a little different”).
️ Elements you like because you’re the one who’s going to have to look at it all the time 🙂

When you have this, you can hire a far less expensive designer (or sometimes do it yourself) with great results.


Mrs. Estie Rand is an internationally acclaimed lecturer and business consultant who worked in the Jewish NPO world for over 10 years, before founding Strand Consulting. An international boutique business consultancy, Strand Consulting is based in Los Angeles and specializes in servicing small businesses and nonprofits to earn more money with less headache by guiding founders and owners in marketing strategy and business development.

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