The decision to open a new organization or introduce a novel program can be very exciting. Those of us in the Torah service community are driven to give, to educate and to inspire, and oftentimes look for new ways by which we can engage others. Yet, any new endeavor comes with risks, not the least of which is fiscal and logistical viability.
Google Plus Hangouts on Air or HOA's, are online videos that are broadcast live in HD to a Google+ page, your organization’s YouTube channel and website at the same time. Best of all, HOA's are recorded and automatically saved on your YouTube channel so that your subscribers can watch without any additional effort on your part. You can also convert your HOA into a podcast by following the steps found here. (Read our earlier post about rabbis and podcasts here.)
“TEDTalks, ideas worth spreading” was launched in 1984 focused around the convergence of technology, entertainment and design. Nearly three decades since its inception, rabbis and educators the world over find that TEDTalks serve as great points of education and inspiration. In fact, we have blogged here about where you can find a handy spreadsheet with nearly 900 TEDTalks organized by topic and
An animated GIF is a series of still image frames coded into a single file. While animated GIFs have been popular online for years, they are now increasingly popular and often go viral across social media and blogs. Ready to learn how you can use a GIF to get your organization attention and market your programs? Here we go!
According to the Association of Fundraising Professionals’ Fundraising Effectiveness Survey Report, 105% of donors gained by nonprofits were offset by lapsed donors. Let that sink in for a minute: for every 100 new donors that came through the door, 105 walked out. Not exactly the growth most nonprofits are looking for. One of the best ways to improve your donor churn rate is to improve your donor communications.
Earlier this month, Experian Marketing Services released their 2013 Email Market Study. Their detailed report showed that despite living in a world in which all sorts of age demographics communicate via social media, it is email that continues to reign as one of the most profitable channels for marketers and a key touch point for further engagement. And so, before you invite someone to your Pesach seder or ask donors to partake
When we think about the Mishkan (tabernacle) and the priestly vestments, descriptors such as artistry, exquisiteness, skill and dedication come readily to mind. Without question, the young Jewish new nation put their utmost into supplying and crafting materials to beautify Hashem’s structure. While each descriptor represents a primary quality of our first national house of service,
Are you reading this on your mobile phone? Did you check Facebook, Instagram or Snapchat when you woke up this morning? As a rabbi or educator, you might have answered no. But, for millions of people around the world, their morning routine has changed dramatically in the past five years—and things aren’t slowing down in 2014 In fact, if you were to survey your students, congregants and donors