You know who your biggest donors are. But your ‘BIGGEST’ donors are not necessarily your ‘BEST’ donors. Before I break down the difference between your BIGGEST and your BEST donors, you first have to accept a very important premise.
Each of your donors are giving to you for good reasons. If you know what's driving them, you're at an advantage when you ask for their support. In the world of fundraising, they say, donors give for two reasons:
You’re busy. Too much on your to-do list. Not enough hours in the day. If fundraising is just one of your responsibilities, having a SYSTEM in place can ensure that nothing falls through the cracks.
I had secured a meeting with a big potential donor. We were delayed for 45 minutes, so when I finally met him, I asked how long we had. “Just five minutes,” was his response. I decided to devote four and a half of those minutes to him. Looking around his office at the incredible
In this week’s post, I’ll share six productivity tools that I personally use and recommend. These online tools will benefit anyone who wants to be super productive in their fundraising and professional responsibilities. Please note that all of these tools have competitors, some of which are very strong companies. But these specific tools are the ones that... Read more »
For many of us, there’s an almost inbuilt inertia to fundraising. It’s not something that we feel motivated to do. We may need to do it. And we do it. But mostly when our present needs necessitate.
It's summer. Your donors are away. Not much is going on. What should you do in your fundraising? Even when your donors are away on vacation you can and should keep your big donor relationships
In their book Switch, authors Chip and Dan Heath write about an idea called ‘Shrink the Change’ to get people to change their behavior. The concept is based on the fact that people are more
There was an amazing donor experiment done by US based foodforthepoor.org It's a billion dollars a year, food and humanitarian aid organization. Their executive director, Angel Aloma, sent an additional thank-you letter out to their donors in the month of February of that year.
This week I shot an email to a client who had just finished a successful campaign. “Send thank you gifts to your larger donors and the parents who helped you raise so much. This way they’ll be on board next year as well.” He responded, “Any ideas of what I should send?”