When done effectively, phone calls are a most powerful fundraising tool. But phone anxiety causes many to avoid using the phone – using email or text instead – which costs them lost income.  Remember – it’s  normal to have phone nerves before making important calls. And the good thing is, there are simple ways to get rid of... Read more »

More likely than mining a Bitcoin, here’s one way to get a new major prospect this week. I call it POP Mining. It works like this. With each and every major donor you already have – take this simple POP quiz.Ask yourself…  Who was the ‘Person’ who opened the door for this donor’s involvement? Or... Read more »

Princeton is the best fundraising university in the world. About 63% of their alumni give to their annual giving fund – compared to the US average of just 13%. Fundraising guru, Tom Ahern, asked the fundraisers at Princeton, “What’s your magic? What are you guys doing that works so well?”  They told him, “We start right at... Read more »

Do you know how much your time is worth? If you have that clarity, then you’re on your way to finding ‘work-work’ balance.  Work-work balance is the art (or science) of effectively prioritizing all your responsibilities, with the clarity of the value of your time. The theory, if you get it right, will rocket power... Read more »

Do your donor newsletters or marketing materials show stats of… …how many people you’ve reached…how many Zoom classes you’ve given…how many Shabbos meals you delivered…how many donors you have?  In your conversations with donors, are you communicating success with data and numbers to back up what you tell them? Or do you place an emphasis... Read more »