‘Working from Home’ during Corona, has for many, compacted the same amount of work into less time. This gets in the way of already challenged leadership and fundraising. Is it Actionable? Only put on your 'to-do' list what you can take action on. Ask yourself - is this task actionable? Give the task an actionable
In this rediscovered 1997 presentation, Apple’s Steve Jobs gives us one of the clearest explanations of effective marketing that you'll ever find. It was given when Jobs returned to the helm of Apple. He shares the behind the scenes of a new ad campaign to rebuild the Apple brand, which at the time was
You never know where your next donor will come from. It started with a technical question I had - during Corona lockdown - with the Artscroll App. Eli, from Artscroll App support, responded to my question in a clear and personal way that solved the problem. I then replied to Eli...
You will be remembered by your donors after we get through this trying time...not by what you did to pivot your organization in the last month...but how you communicated your efforts. Donors are also going to ask themselves where you were during this chaos.
I’ll never forget the day in 2008. One of my largest donors cut his donation to me. He said that normally he would have maintained his level, but, due to the economic downturn, he had no choice. To make things more awkward, I was staying at his house in NYC at the time. We were old friends and I
Can you ask your donors right now for a donation? This has been the question that everyone's been asking. My personal survey of the mosdos Torah I'm working with, alongside a broader reading in the fundraising world, is showing that donors are giving. Some are giving even more than usual!
How can you motivate people when you can’t pay them more money? Sometimes your budget constraints won’t let you pay an employee more money. But you need to survive as an organization, and you need good employees to thrive. Donald Miller, CEO of StoryBrand shares a powerful way to keep employees happy and committed.
These are indeed extraordinary times. Right now, you need your donors to stay with you. The reality is that some donors will see you through this crisis. And some will not. What do you do if you receive a dreaded email like this? Dear Rabbi Yosef, Shavua Tov. I hope everyone close
For some, starting conversations with people you don't know is easy. For most of us, it's not. When you are in a situation where you need to be starting a conversation, at a dinner, a function or an event, what do you say? And how do you get people interested in you and what you do?
You call a donor or prospect. There’s no answer. What action can you take that will increase your chances of a response? Do you: a) leave a voice message? or b) try reaching them through text, WhatsApp or email?