Monthly donations – for those who know how – are the ‘hidden gems’ of sustainable income for some mosdos Torah. Here’s the data from a Network For Good survey: Average monthly online donation is $52 ($624 per year) compared to the average first time gift of $128. The average monthly giver will give 42% more in... Read more »
In case you didn’t realize – your donors give to other great organizations – led by talented people like you. Each of you are ‘competing’ for your donors’ attention and funds. If you were the donor, how would you decide whom to give a larger piece of your charitable pie? Let’s focus on what you... Read more »
It’s summer. Elul. Rosh Hashanah. Even the end of 2020, is approaching fast. Donors – even if they aren’t away – are less receptive. What should you do to keep donor relationships alive and ‘invested in’ before your next donor solicitation?Doing something – even small – is massive. With your big donors, connect with them through... Read more »
Your donors give to other great people, projects and organizations. And all of you are ‘competing’ for their attention and funds. If you were your donor, how would you decide who to give a larger piece of the pie?
Getting your donors to do what they always do is not that much of a big deal. Asking a $3,600 donor to give you $3,600 shouldn't be much of a challenge. Getting that same $3,600 donor, to give you $36,000 is going to take a different effort.
Seth Godin, in his most recent book This is Marketing, calls it Pattern Match/Pattern Interrupt.
I'm in awe of the Jewish leaders I'm privileged to work with. They've shown enormous resilience and adaptability, pivoting their organizations in so many ways since Purim. At the same time, to thrive moving forward, there’s something more needed. Jewish leaders who've built something significant in the past century, had this trait in common...
‘Working from Home’ during Corona, has for many, compacted the same amount of work into less time. This gets in the way of already challenged leadership and fundraising. Is it Actionable? Only put on your 'to-do' list what you can take action on. Ask yourself - is this task actionable? Give the task an actionable
In this rediscovered 1997 presentation, Apple’s Steve Jobs gives us one of the clearest explanations of effective marketing that you'll ever find. It was given when Jobs returned to the helm of Apple. He shares the behind the scenes of a new ad campaign to rebuild the Apple brand, which at the time was
You never know where your next donor will come from. It started with a technical question I had - during Corona lockdown - with the Artscroll App. Eli, from Artscroll App support, responded to my question in a clear and personal way that solved the problem. I then replied to Eli...
You will be remembered by your donors after we get through this trying time...not by what you did to pivot your organization in the last month...but how you communicated your efforts. Donors are also going to ask themselves where you were during this chaos.