Do you know how much your time is worth? If you have that clarity, then you’re on your way to finding ‘work-work’ balance. Work-work balance is the art (or science) of effectively prioritizing all your responsibilities, with the clarity of the value of your time. The theory, if you get it right, will rocket power... Read more »
Do your donor newsletters or marketing materials show stats of… …how many people you’ve reached…how many Zoom classes you’ve given…how many Shabbos meals you delivered…how many donors you have? In your conversations with donors, are you communicating success with data and numbers to back up what you tell them? Or do you place an emphasis... Read more »
Imagine you’re meeting with a donor. The goal: inspire the donor to connect you to a particular mega prospect. Could you – with a passion – share what you need and why? Fundraising is the business of inspiring others to give – either their money or their connections – to allow you to fulfill your... Read more »
What can you do in 5781 to make your leadership efforts make more of an impact? Having clarity and the plan to get there will kick start you into the new year with a fired-up focus, resolve and drive. To get you started, take my short challenge quiz below. You’ll get insight that will boost your personal... Read more »
If I told you that you’re a salesman, you may recoil. But reflect for a second… Donors to your mosdos Torah are like customers to a business. Businesses need their customers to be loyal. To buy from them again and again. That’s how they make money. We want our donors to give and give again.... Read more »
Monthly donations – for those who know how – are the ‘hidden gems’ of sustainable income for some mosdos Torah. Here’s the data from a Network For Good survey: Average monthly online donation is $52 ($624 per year) compared to the average first time gift of $128. The average monthly giver will give 42% more in... Read more »
In case you didn’t realize – your donors give to other great organizations – led by talented people like you. Each of you are ‘competing’ for your donors’ attention and funds. If you were the donor, how would you decide whom to give a larger piece of your charitable pie? Let’s focus on what you... Read more »
It’s summer. Elul. Rosh Hashanah. Even the end of 2020, is approaching fast. Donors – even if they aren’t away – are less receptive. What should you do to keep donor relationships alive and ‘invested in’ before your next donor solicitation?Doing something – even small – is massive. With your big donors, connect with them through... Read more »
Your donors give to other great people, projects and organizations. And all of you are ‘competing’ for their attention and funds. If you were your donor, how would you decide who to give a larger piece of the pie?
Getting your donors to do what they always do is not that much of a big deal. Asking a $3,600 donor to give you $3,600 shouldn't be much of a challenge. Getting that same $3,600 donor, to give you $36,000 is going to take a different effort.
Seth Godin, in his most recent book This is Marketing, calls it Pattern Match/Pattern Interrupt.