A company's brand is often more important than the products that it sells. But what is a brand? In fact, it is a name, design, symbol or collection of several elements that distinguishes a product or service from other sellers. What is a Brand Book? A brand book underlines every strong company and self-respecting brand and

Once, I have come across a very controversial statement that Social Media Management is dead. Though lots of people agree with it, thinking that social media lose their importance in the company’s promotion, I tend to disagree. Mostly because social networks have become more than crucial and significant in our lives. Facebook,
Nonprofit organizations differ radically from any business entity due to their very core. If business organizations are aimed at making money, nonprofit entities have a noble purpose of helping others. That’s why running a nonprofit organization is a totally different case that demands paying much more attention to details to be