In my 20+ years in multimedia and online marketing, I have found that the biggest barrier to success is not knowing what you're selling because you never gave thought to your “MindPrint”
Following our recent post entitled, Helpful Branding Secrets From Google and Aish, we want to bring your attention to another way in which you can use free online tools to monitor the online reputatio
A while back, we wrote a post entitled, 7 Things to Consider When Designing A Nonprofit Logo. We received great feedback and now want to share some insights on the concept of branding that will help your organization now—and in the future. Branding is usually defined as: the promotion of a particular product, company
Are you considering freshening up the look of your organization with a new logo? Perhaps you are about to open a school, shul, or community kollel, and are beginning to think of what your logo should look like, the color scheme, etc. Here are seven points to consider before hiring a graphic artist: 1)... Read more »
If you are in the field of non-profit management, programming or marketing, you are well aware of just how important it is to get your message out there. At the same time the means needs to convey the information, while remaining true to your organizations branding and ideals.
Below you will find wonderful resources to help you in branding your organization. Articles and Links of Interest A Case Study: Re-Branding Aish HaTorah An interesting read from foundationcenter.org that any Jewish nonprofit may find informative when it comes to all things branding related. The Role of Branding in the Nonprofit Sector Important for article... Read more »
Have you hit a wall with your non-profit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, have you noticed that the spark never catches fire? Media and marketing expert Phil Cooke wants every ministry to ask, Who are we? By identifying what makes your organization different from... Read more »