Following our recent post entitled, Helpful Branding Secrets From Google and Aish, we want to bring your attention to another way in which you can use free online tools to monitor the online reputation of your shul, school, or nonprofit organization.

Google Alerts is an incredibly useful and powerful tool. This free tool will send you an email alert the moment Google detect a news story or a web page that includes a mention of your shul, school, or nonprofit organization. To learn all about it, read this Google Alerts tutorial. Please note: the Bing search engine also offers email alerts—though it is limited to news articles.

If you are looking to monitor what people are saying about you and your organization on social media, Google Alerts mostly ignores these sites.

So, what can you use to monitor social media sites?

The first tool we’d recommend is: TalkWalker. This site monitors mentions on social media, blogs and online discussion forums and will send real-time email alerts so that you can stay on top of what is said about you in the press and blogosphere., is a freemium alerts service that helps you track mentions on Twitter, Facebook, blogs, forums, video websites and the public web.

We are confident that you can use these great tools to monitor your online presence and stay abreast of what is being said about your organization. This will allow you to quickly assess when you should respond to something being cited on social media or in a newspaper article.



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