Direct mail is pretty much a thing of the past; TV and radio spots are expensive; and those little neighborhood journals thrown on driveways are run over and thrown in the trash. So how does a non-profit develop and implement a marketing strategy? It has to be digital, of course. And developing a marketing strategy really must
The Public Relations Society of America defines public relations as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The word “publics” could be defined as a customer, potential student or community member. In short, it encompasses anyone who interacts with or is impacted by your nonprofit organization on any level. Being... Read more »
Recently, Pew Research released a report about social media usage. Take a look at the chart below showing combinations of social networks that people use: It's clear that Facebook is by far the most popular social network. Why? Facebook touches half of the Internet-connected human race. There are millions of Facebook users who have not yet
Social media websites offer huge opportunities for nonprofits. Instead of trying to reach out to donors and supporters solely by organizing events, these organizations have a chance to attract a greater audience if they use social media networks with a smart strategy. Are you interested in learning how a social media marketing strategy
Since most (read all) of us in the kiruv world are busy, adding another social media platform is probably the last thing on our mind. No worries. This article will give some practical tips to easily use each aspect of Instagram and integrate it into your overall social media strategy — from creating or choosing the right hashtags to community engagement and increasing
Recently, NonProfit Tech for Good published a detailed list of how donors and volunteers have embraced the Internet for news, entertainment — and even charitable contributions. Below, we present you with the findings that will be most relevant to a Jewish organization.
How to Use Instagram Video With 20 billion photos already shared on Instagram, about 60 million are added each day. When Twitter first launched in 2006, many were unsure how to use it and asked, “what was the point of a medium that only sends out 140 character messages at a time?” Today, Twitter is... Read more »
At, we aim to provide you with the latest ways that you can reach your audience and enhance your programming and marketing. To that end, that we’ve written posts showing you how you can best use Vine or Raise Your Visibility Using Pinterest! In this post, we are going to explore how you can use
Your name might say who you are, but when it comes to social media, your hashtag is your face. It’s what sets you apart and defines you. Just like you can choose what makes you look your best, there are also ways to choose your hashtag to make it the most appealing. Pick your Focus – Before you pick a
Want to use Pinterest but aren't sure you have any content to post on the popular social media site known as: Pinterest? Don't worry. You too can tap into this powerful marketing tool to build trust and engage your students while increasing your nonprofit’s visibility! Not convinced that Pinterest is powerful? Consider this: Pinterest drives more traffic to BuzzFeed than Twitter!