With the outbreak of the COVID-19 pandemic, the whole world needed to stop. While some businesses are closing down, others are finding a way to work with alterations. Social distancing is another serious change that resulted in many events being canceled. This is why in the corona era, it’s hard for the nonprofits to survive.
However, with the right marketing strategy, nonprofits can find a way out of this situation. This is why we’ve prepared 10 marketing tips nonprofits need to survive this pandemic.
Let’s take a closer look.
1. Assess Your Current Status
If you’re getting ready to make some changes, you first need to evaluate the current situation within your organization.
So, start with the basics and assess your:
- marketing strategy
- marketing goals
- marketing budget
In the light of the pandemic, you’ll be going to have to change things up and reshape your marketing strategy. A thorough pre-assessment is a must.
2. Set New Goals
Now that the situation you’re in has changed, you need to change your plans as well. This means that your priorities have to change.
It’s time to set new goals for the upcoming period and decide where to invest your energy:
- finding new virtual volunteers
- gaining more donors
- helping those affected by the pandemic
Decide what is it that’s most important for your organization and reshape your marketing strategy accordingly.
3. Use Live Videos
When you’re unable to throw events, have group team meetings, or welcome people into your organization, it’s hard to communicate your message.
Luckily, there are social media Live videos you can use to share your message and discuss:
- the impact of the pandemic on your organization
- the impact of the pandemic on those you support
- the importance of volunteering
- the consequences we’ll be facing
Whatever subject matter you find important, you should discuss it. People will see how much you care and will learn about your nonprofit.
That increases your chances of maintaining a steady donation flow.
4. Create Video Content
Video content is powerful and people online love it.
Video is great because it’s:
- easy to digest
You should turn to video content creation and create videos such as:
- tutorials on how to become a volunteer
- a typical day at the office
- promotional videos of your organization
- a retrospective of your past accomplishments
- invitation to an online charity event
Maximize the use of video and employ it with your goals in mind.
5. Email Marketing
Email marketing remains of the strongest marketing tools today, even during the corona era.
Since the pandemic is taking a toll on everyone’s personal and professional life, you must show how much you care for people involved in your nonprofit.
Whether they’re regular or one-time donors, volunteers, or supporters, you should reach out to them using email marketing.
Send them emails with messages of hope, support, and love:
- ask about their well-being
- share inspiring news from the organization
- thank them for being there for you
Show everyone you haven’t forgotten them and make sure you stay connected to everyone you appreciate.
The feeling that has marked the corona era is definitely fear.
People are afraid for their loved ones, afraid of losing their job or being infected. Everyone’s having a rough time and people are confused.
This is where you have the chance to step up and provide:
- accurate information
- reliable data
- advice and guidance
You can do this in the form of a blog post, an interview, an email, or using any other form of marketing. This will help you reach the right people and continue making strong connections.
7. Virtual Event Promotions
Fundraising is what keeps the nonprofits going, so your marketing strategy needs to include promoting a virtual event.
To advertise your virtual fundraising event you should employ different tools:
- create promotional videos
- send email invitations
- blog about it
- use paid ads
Give it all you’ve got to get as many people as possible to be a part of your fundraising virtual event.
8. Use Storytelling
Now more than ever, you need all the extra support you can get to make sure your nonprofit will survive the pandemic.
Storytelling is a powerful tool for evoking emotional responses from your target audience and motivating them to help you out.
Share stories that involve:
- your best donors
- the people you’ve helped
- your plans for the future
- your best volunteers
Check out this reviews page in case you need help with writing a great story. Show people how important your job is and get them to support you during the corona era.
9. Do Interviews
To ensure more people learn about your nonprofit and help you survive the corona era, you should team up with:
- an influencer
- an expert
- other nonprofit organizations
Together, you can hold webinars, do interviews, and share the content that targets a specific audience.
It’s always better to stay united and put in an effort together to reach a mutual goal.
10. Share Love
Finally, there’s one last thing you need to involve in your marketing strategy during the corona era.
As a nonprofit, your job is to take care of others and help those in need. You should use your marketing platforms to:
- lift everyone’s spirit
- emphasize the importance of sticking together
- offer your help
Show your love for others and others will show their love for you.
Your nonprofit will have its ups and downs, so you must learn how to stay on your feet. The corona era has given everyone a challenge, but you can survive it with a good marketing strategy.
Use the tips we’ve provided above to adapt your marketing strategy to this unpleasant situation and come out of it as a winner.
Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She contributes to Grabmyessay and other websites where she shares her experience and helps marketers make their names in the online world.