Many nonprofit organizations have websites where all the information about their activity and purposes is provided. In order for more people to get to know about your nonprofit organization, establishing a strong online representation is highly recommended. This article explains search engine optimization (SEO) for nonprofits, providing tips on how to improve Google rank with the help of organic SEO techniques.

1. Creating an effective SEO strategy

Whether you are a charity fund or an educational nonprofit organization, work on a comprehensive development plan. Define the goals and objectives of your nonprofit institution clearly in order to find effective ways for achieving them.

As a part of the organizational development plan, pay attention to digital channels of communication, including websites and social media. It is essential to create an effective SEO strategy to improve your website’s ranking on Google and attract more visitors. Once your website is on the first page of the search results, it will be visible to both donors and future recruits.

The best practices for nonprofits in SEO are the same as for other companies and businesses. However, there might be a slight difference in the available budget as SEO usually implies certain investments. Nonprofit organizations are usually tight on budget, so you need to create an SEO strategy to make the most of the operational funds.

Any SEO strategy includes on-page and off-page optimization techniques that promote websites in different ways. At the same time, those approaches complement each other and help to boost the website ranking on Google and other search engines.


2. Elaborating on the website design

The first thing a user will pay attention to after landing on your website is design and style. You do not need to develop particularly comprehensive or advanced graphic elements to attract visitors. Though it is highly recommended to select the right colors for your website style and allocate the elements properly on the page.

When developing your website design, think of the brand colors associated with your nonprofit organization. Most likely you have a logo like regular businesses do, so consider integrating it on your website and use the same colors in design. In case there are several colors, think of how they could be combined best. Such an approach not only helps to select the right colors but also enhances brand recognition.

The layout of pages is also significant because it greatly influences users’ experience. A website page should not be overloaded with information making the text difficult to read. As a result, visitors might leave such pages just in several seconds, which results in a high bounce rate. In any way, this is not a desirable occurrence for nonprofits and SEO specialists.

The websites should be also crafted in accordance with the responsive design trends as most people tend to use smartphones and tablets instead of personal computers for their personal needs. Modern website constructors provide an option to verify how your website would look on various devices. This gives a possibility to adjust your website design accordingly, so all the elements appear in the right order on the page.

3. Organic SEO best practices

When your website is under development, be sure it is optimized for organic searches. It means that donors and future recruits would be able to find your website easily directly from Google or another search engine. Thus, you will not have to invest in advertisement further, which is particularly beneficial for nonprofit organizations with a tight budget.

There are plenty of techniques that help to drive traffic to your website. You should preferably apply as many of them as possible to increase organic Google traffic. Some really useful recommendations and organic SEO best practices are provided by to help you with website optimization.

Content creation and review is probably one of the most popular and effective techniques to drive traffic to your website. The quality of the information provided is highly valued by users, so you should create content that would be of interest to them. Nonprofit organizations should properly organize the content so it could be easily found by those who want to make donations and offer help.

Together with the quality of content and design, the technical characteristics of the website mean a lot. In particular, the time of the page load is a crucial indicator because it greatly influences user experience. Visitors are not likely to wait for long while the website is loading. Google also understands that, so the website would not be ranked high for that reason even when its content and design are outstanding.

If a nonprofit organization operates in a certain geographic area, it is highly recommended to consider local SEO optimization. That way it would be much easier to find information about local events and initiatives.

4. Link building

The rank of the website also depends on external factors such as the number of links leading to it from other resources. Some other websites may add referring or backlinks to your pages because of the quality of content you provide. Meanwhile, nonprofit best practices state that it is necessary to also create and add quality SEO backlinks to earn top website ratings.

Gaining backlinks to your website is not a simple task, but will definitely pay off in the future. You may collaborate with other brands or create guest posts. In addition, you may refer to services for link building to help you out with this task.

5. Regular website review

After having created, published, and optimized your website, nonprofits have to track and analyze its performance. Based on the obtained analytic results, it would be possible to determine the points for improvement and modify SEO strategies for nonprofits.

A regular review of the website helps to identify how users interact with the website and how long viewers stay on a page. This helps to understand how to improve the quality of content, technical SEO, and design elements on the website. As a result, the website review and analysis contribute to the continuous improvement of Google rank.

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