Even in 2021, email is king. Don’t be afraid to launch your newsletter or new project simply because you think you don’t have a big enough list. It’s quite possible you’ve been missing out on connecting with people and now is the time to use email!

Some people fear that their audience will shun them if they’re perceived to be “squeezing juice out of the lemon” – referring to their small email list. But the truth is: if anything, it might help them grow their lists.

According to the Harvard Business Review, the number one reason new product launches fail is lack of preparation. What does that preparation look like? See the infographic below.

While it speaks to businesses, we are certain you can apply the principles to your nonprofit to learn how to squeeze out plenty of juice without ruining the lemon.


Leave a Reply

  • (will not be published)