Are you looking for ways to engage students and make a lasting impact on them? Nonprofits are an excellent resource for enhancing student success, developing meaningful, empowering relationships, and providing key resources that will lead to improved academic performance. Read on to see what your nonprofit can do to successfully engage students.
The number of nonprofit organizations is on the rise. According to statistics, there are about 1.8 million organizations in the US, 40% of which are churches, schools, etc. The abundance of such nonprofit foundations causes a rise in the competition for engagement with students. Do you know how your organization can ensure it stands out and engages students in meaningful ways?
How to Attract Students to Your Nonprofit Organization
Here are some ideas to help you engage students in your nonprofit:
#1. Understand Why Students Might Not Be Engaged with Your Nonprofit’s Mission
Getting students to participate in a nonprofit’s mission can be difficult, especially if the cause is not perceived as relevant or interesting. Potential factors that may lead to decreased engagement among students include:
- Lack of awareness or understanding of the mission and its importance;
- Insufficient incentives for students to get involved;
- External distractions (for example, peer pressure and limited extracurricular time).
To address these potential issues, promote the cause so more students are aware of it and create meaningful opportunities for involvement. For example, giving back to communities or running fundraisers and offering incentives that make participation appealing. It will help ensure your mission’s message is heard loud and clear by your target audience – students.
#2. Create Social Media Accounts and Post Interesting, Shareable Content
Social media is a powerful tool for reaching and influencing your target audience. Creating social media accounts and filling them with interesting, shareable content can be very beneficial for nonprofits of all sizes, from local organizations to large multinationals. Nonprofits can increase their chances of success by posting inspiring or informative visuals and text. Creating a content strategy that adheres to strong branding guidelines is critical.
Consistent updates in aesthetics, voice, style, and message will be more engaging and memorable to the public. Better results come from good content, so start planning yours now. If you lack knowledge on how to do it, seek professional assistance from the writing service experts of GrabMyEssay.
#3. Make Sure Your Website Is Mobile-Friendly and Easy to Navigate
For any nonprofit organization, having a website that is accessible and easy to navigate for students is key to engagement. Your nonprofit’s website should be mobile-friendly:
- The text should be scaled properly;
- Images should be crisp and load quickly;
- Videos should be ready to play instantly.
To ensure they get the best user experience possible, make sure it is obvious what type of content can be found on each page so that users do not feel overwhelmed when they visit your site. You should also include engaging calls-to-action so students can take the next steps in their engagement.
#4. Tell Stories That Inspire Action
The best way to engage people is to tell a compelling story that speaks to their hearts and inspires them to act. As a nonprofit organization, you can tap into the power of storytelling from your target audience – youth and students – who often have inspiring stories of overcoming adversity, pushing boundaries, and finding success. By gathering, promoting, and curating these stories from your student audiences, you can maximize your ability to create meaningful transformation through powerful and impactful messages, which can motivate others for positive social change. Through these stories, you can foster an engaged community and build credibility through empathy with those whose circumstances are relevant to your mission.
#5. Make It Personal
Volunteering in a nonprofit organization can be one of the most rewarding experiences for students. As an organization, you should make every interaction with students feel like it has personal value. Taking the extra time to recognize their interests and goals helps students feel appreciated and willing to come back for future opportunities.
Fundraising goals become even more achievable when students can envision themselves as part of the cause. Enlisting volunteers through genuine connections is one way to show prospective members they are important and valued members of your team. Building relationships with students will foster more involvement and encourage loyalty.
#6. Plan Events That Are Relevant to Your Target Audience and Advertise Them Well
As a nonprofit organization, planning events relevant to your target audience – students – is a sound strategy to build awareness and support. Creating an event tailored to their interests opens up the possibility of energizing student participation. Moreover, when advertising such events, promotional material should be carefully designed and disseminated across various mediums to maximize the impact of your message. By combining effective event planning with strong advertisement campaigns, you will ensure your target audience is consistently engaged with your mission.
#7. Be Persistent but Not Pushy
No one likes feeling bombarded with requests. So, you should ensure you strike a balance between being informative and respectful of students’ time and space. If someone is not interested right away, keep them on your radar for future engagement opportunities down the road.
#8. Have a Clear Call to Action (CTA) on Every Piece of Communications You Send Out
Each message should have a clear purpose so students know what to do next. A strong CTA can mean the difference between successfully engaging your audience and completely ignoring the message you attempt to convey. Professional language, relevant images, and well-thought-out phrases are all important components of creating an effective CTA that inspires and motivates students. If drafting persuasive and appealing messages is not your strong suit, or if you want to target foreign students, find the best translation service experts to help you.
Engaging students can appear to be a daunting task. However, if you keep these tips in mind, you will be well on your way to building lasting relationships with talented young people who care about causes similar to yours.
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.