Designing a rich educational curriculum and writing an engaging Dvar Torah are skills that many rabbis and educators have mastered. However, if your new lecture series does not feature a compelling title, chances are that no one's going to respond to the flyer, let alone read the email to learn more about the program. Here’s the good news: There’s no mysticism or magic behind catchy names.
Designing a rich educational curriculum and writing an engaging Dvar Torah are skills that many rabbis and educators have mastered. However, if your new lecture series does not feature a compelling title, chances are that no one's going to respond to the flyer, let alone read the email to learn more about the program. Here’s the good news: There’s no mysticism or magic behind catchy names. 
