You have taken on the task of starting up or running a nonprofit. You have a cause that you fully believe in, and you want to do what’s best for the beneficiaries. This is a noble endeavor, and here’s wishing you all the best.
So, how do you raise awareness for your cause, advertise programs and fundraisers, and let people know what you’re all about? In today’s times, you need to build a content strategy and utilize social media. Here, we will discuss everything you need to know about a content strategy and how to build an effective one.
What is content strategy?
Content strategy is the process of planning, creating, and executing useful forms of interactive content. Typically, the things you see on social media are all interactive content. It is important that your website, and any social media platforms you use for your non-profit, are well-designed.
Having a clear content strategy can ensure you use these tools most effectively. You need to ensure that the content you create is useful and shareable. Having an effective content strategy can save you time and money – a scarce resource in the nonprofit world. Here are five steps you can take to create an effective content strategy for your nonprofit.
- Create a solid foundation
It is important that you know what you want to achieve and have an idea of how to achieve it. When laying the foundations of your content strategy, you should take into account your target audience, the kind of content you aim to create, how your nonprofit helps others, and how social media fits into this.
In modern times, it is most effective to use social media, as there is a wider reach and audience available there. Knowing what you will post, when you will post it, where you will post it, and how it furthers your brand are all necessary things for a successful content marketing strategy.
- Identify channels
You need to know where you’re posting. You may have an active Instagram, Twitter, Facebook, Snapchat, and website, but find you only have followers in three of these places. Thus, if you are posting to places with few followers or where interaction is low, you are wasting time and money.
Choose your channels carefully, and use the chosen few to their fullest potential. This is how you will ensure you will have the greatest positive outcome with the lowest cost. During this time, you can use a research paper maker to help with your content tasks like marketing collateral, ebooks and research papers.
- Audit your content
We’re not saying you should bring in actual auditors or forensic accountants. This just means that you need to take a look at the content you have produced in the past. Which of your posts had high interactions? What was the content of those posts?
It is important to remember that nobody wants to be flooded with advertisements, so you need to create interesting, shareable content linked with your brand. For example, if you’re running Jewish educational seminars in exotic locations, be sure to post engaging photos and videos.
- Create a plan
Having a plan to guide your content production can save a lot of time and money. A successful content marketing strategy includes provision for paid content. It can become really expensive if you use ineffective content for paid advertising.
Knowing exactly what kind of content you’re going to post at every step allows you to evaluate your strategy and ensure that you are posting the most effective content every time. There may be times that your posts will miss the mark, but having an 80% success rate is better than zero success, especially when you are paying for posts.
- Identify key performers
It is important that your posts are direct. However, even if you know why you’re posting that video of a chavrusah study program, do your followers understand its purpose?
If your intention is to increase donations, or get more visitors to your Shabbat programs, you need to be clear in stating that. Be sure to word fundraising requests in clear, compelling terms.
This is especially true for advertising posts – and even more important if they’re paid for. You do not want to waste money and leave people trying to decipher your code. This is key in content strategy for nonprofits.
Developing an effective content strategy may seem like a complicated and daunting task. However, with careful planning and evaluation, you can market your nonprofit effectively. To ensure you reach the widest audience, you need to choose the correct content, channels, and timings for your posts.
The above tips aim at helping you achieve these goals with minimal strain on resources such as time and money. Proper planning is the key to implementing a successful marketing strategy.