Are you mobile? Do you send a text by typing or using speech to text?
Have you looked at your own website on a mobile device? Is the experience desirable? Remember: more people use their mobile device or their tablet to access your website than any desktop or laptop.
Brevity is no longer a trend. As we dig out of this pandemic, we must learn to use fewer words.
If you look at the average SMS interaction, we naturally type fewer words in these bubbles. The form dictates the content.
I think we’ve been groomed to want smaller, more bite-sized interactions and fewer long form narrative experiences.
Get Smaller. Think of sending small inspiring text messages. In all that we do. Fewer words. Simpler screens. Less options.