 Non-profit initiatives have greatly increased over the past half-century. What caused this increase is perhaps a greater sense of social responsibility as well as greater transparency as to who does what and why among people. Consumers have arguably become smarter, more selective, and
    
    Non-profit initiatives have greatly increased over the past half-century. What caused this increase is perhaps a greater sense of social responsibility as well as greater transparency as to who does what and why among people. Consumers have arguably become smarter, more selective, and    Non-profit initiatives have greatly increased over the past half-century. What caused this increase is perhaps a greater sense of social responsibility as well as greater transparency as to who does what and why among people. Consumers have arguably become smarter, more selective, and
    
    Non-profit initiatives have greatly increased over the past half-century. What caused this increase is perhaps a greater sense of social responsibility as well as greater transparency as to who does what and why among people. Consumers have arguably become smarter, more selective, and    
 
                   
                       
                         
                         
                        













