Asking a $3,600 donor to give $3,600 again is not much of a challenge.  But, it’s going to take a different kind of effort to get that same $3,600 donor to give $36,000. Why is this? Explains Seth Godin, it’s based on an idea he coins ‘Pattern Match – Pattern Interrupt.’ With the $3,600 donor, you’re not changing... Read more »

How can you raise significantly more in your next fundraising campaign? (or over the next x time period)? I call it your ‘Largest Possible.’ It works like this. Ask yourself… With my best efforts and all the right elements for success in place, what is my ‘largest possible’ $ (or £ or ₪) amount I could boldly imagine raising?... Read more »

The QR Code Wave is Just Getting Started QR code menus had an official come-up during the pandemic, enabling touchless ordering, appointments at offices small and large, all utilizing QR codes. What is a QR Code? Quick Response (QR) codes are 2-dimensional barcodes. The codes can be read by mobile phone cameras with code-reading functionality, enabling touchless... Read more »

Self-esteem is a term that reflects a person‘s overall evaluation or appraisal of his or her own worth. Self-esteem encompasses beliefs (for example, “I am competent,” “I am worthy”) and emotions such as triumph, despair, pride and shame. Synonyms of self-esteem include: self-worth, self-regard, self-respect, and self-integrity. It is a self-concept, a self-evaluation of what... Read more »

MAKE THIS ELUL DIFFERENT Elul’s here! Isn’t that exciting?! Did you raise your eyebrows when you read that line? Not surprising. For many of us, the feeling that makes our stomachs churn when we think about Elul isn’t excitement. It’s more like dread. Fear and the Yamim Noraim (High Holidays) go hand in hand. This... Read more »

It’s true that nonprofits don’t always have the resources or the people to execute certain tasks which is why many nonprofits opt for performing certain processes themselves. Luckily, this gives them the advantage of being completely in control of the output. One of these processes is filling out your website with information about the nonprofit.... Read more »