Guess what? Something as simple as an email signature line is a giant marketing opportunity for your shul, school, organization, etc. In the business world, everyone from law firms to print shops will use this precious real estate within an email to generate new leads, highlight services, and build their brand.
As a rabbi, it’s important to think of free ways in which you can generate leads, publicity, and bring in more people to your classes, events, etc. Think about the tons of emails generated by you and your staff during a day, compounded every month, every year.
Does your staff and/or faculty always have their email signatures at the bottom of all of their emails? If not why? Can a prospective student, congregant, or donor contact you easily? Below are four reasons why this is important for you and your organization to implement:
4 Reasons Why it is important:
1) Rabbis, educators, colleagues, parents, student, and congregants know exactly how to easily get in touch.
2) It’s an added marketing tool.
3) It can drive traffic to your website/blog.
4) It quickly tells people who you are and what you do–consider it a virtual version of an “elevator speech.”
OK. You are now ready to implement an email signature! Before doing so we encourage you to follow the words of Kat Neville who writes:
An email signature shouldn’t double the email’s length, so make it as short as possible (three lines is usually enough). Don’t get into your life story here. The purpose of a signature is to let them see who you are and how to get in touch with you.
MAKE SURE TO INCLUDE…
- Your name,
- Your company and position,
- How to get in touch with you.
No need to include 10 different ways to get in touch with you. As in website design, less is more; and then they’ll know which way you prefer to be contacted. Go to two or three lines, with a maximum of 72 character per line (many email applications have a maximum width of 80 characters, so limit the length to avoid unsightly wrapping). An optional fourth line could be your company address, but use caution if you work from home.
Additional Articles and Resources
- About the Signature Block on Wikipedia
- The Art and Science of of the Email Signature
- Email Signature Etiquette
- Creating, Installing and Using HTML e-Mail Signatures: Technical Considerations
We encourage you to implement this free tip across your organization. You will see results!
