 In today's commercialized world, branding – how others perceive your organization – is no longer reserved for businesses alone. It is vital that you brand your nonprofit as you would a business. Here are two good reasons why: Branding your nonprofit organization means developing a clear vision, mission statement, and strategy that
    
    In today's commercialized world, branding – how others perceive your organization – is no longer reserved for businesses alone. It is vital that you brand your nonprofit as you would a business. Here are two good reasons why: Branding your nonprofit organization means developing a clear vision, mission statement, and strategy that    
  
  
 										
	   
  
    
       As a non-profit executive, you are charged with many responsibilities. Nowadays, this also includes monitoring the online image of your organization. And so, we recommend that you occasionally search Google
    
    As a non-profit executive, you are charged with many responsibilities. Nowadays, this also includes monitoring the online image of your organization. And so, we recommend that you occasionally search Google